Ambit Energy Electricity Plans and Rates in Texas

Ambit Energy Overview

Ambit Energy is a Dallas-based Texas retail electric provider operating as one of the larger multi-state retail energy operations in the United States. The company operates under PUCT REP Certificate Number 10117 and holds a Power to Choose rating of 3 of 5, serving customers across 0 of Texas's deregulated TDU territories: . Ambit Energy was founded in 2006 in Addison, Texas by Jere Thompson Jr. (currently CEO) and Chris Chambless (currently CMO), and operates as a subsidiary of Vistra Corp, one of the largest publicly-traded US integrated retail electricity and power generation companies.

Ambit's operational scale extends well beyond Texas. The company serves customers across 16 US markets including Texas, Illinois, Indiana, Ohio, Maryland, Pennsylvania, New Jersey, Connecticut, Massachusetts, Maine, California, Delaware, Rhode Island, New Hampshire, Virginia, and Washington D.C. This multi-state footprint gives Ambit operational infrastructure that Texas-only REPs cannot match, along with the corporate backing of Vistra Corp's substantial energy portfolio.

The distinguishing feature of Ambit Energy's business model is multi-level marketing. Unlike most Texas REPs that acquire customers primarily through direct advertising and enrollment marketplaces, Ambit acquires customers through a network of independent consultants who work directly with prospective customers. Consultants earn commissions on customer accounts, and the MLM structure has driven Ambit's customer acquisition since founding. Ambit was named 2010's Fastest Growing Privately Held Company by Inc. Magazine, reflecting the effectiveness of this acquisition model at scale.

The Ambit Energy catalog spans 0 plans across contract terms from — to —. 0 plans are 100% renewable (0% of the catalog). The lowest current rate is — per kWh at 1,000 kWh usage. Products include standard electricity plans, natural gas in select markets, solar services (offered through partnership with Sunrun in specific markets), and Green-e plans backed by renewable energy certificates.

Ambit Energy is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to TNMP, Nueces Electric Cooperative, Oncor, CenterPoint, AEP Texas Central, AEP Texas North, and Lubbock Power & Light.

Ambit Energy Electricity Plans

Ambit Energy currently offers 0 electricity plans across 0 Texas TDU territories, with contract terms ranging from — to —. 0 plans are 100% renewable (0% of the total catalog). The lowest current rate is — per kWh at 1,000 kWh usage. Rates update with market conditions and were last refreshed on September 16, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The Ambit Energy catalog is organized around multiple plan structures reflecting the company's multi-state operational scale.

Fixed-Rate Plans typically run in 1-year or 2-year terms, locking the energy charge for the contract duration. These plans provide predictable billing across the term and are the most common enrollment path for Ambit customers.

Variable-Rate Plans move with market conditions each billing cycle. After fixed-rate contracts expire, Ambit customers may automatically switch to variable-rate plans unless they manually renew the fixed-rate plan. Historical rate movements on these variable plans have been the subject of consumer complaints and regulatory scrutiny, so customers should carefully monitor contract expiration dates and consider proactively renewing fixed-rate plans before they expire.

Green-e Plans provide 100% renewable content backed by renewable energy certificates for customers who prioritize sustainability alongside pricing.

Solar Services are offered through partnership with Sunrun in several Ambit markets including Illinois, California, Connecticut, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Washington D.C. Solar services are sold through Ambit's independent consultants, with customers then matched with a Sunrun representative who completes the solar enrollment process.

Natural Gas Services are available in select markets that offer both products, letting customers consolidate their retail energy relationship with a single provider.

For business customers, Ambit Energy offers dedicated commercial contracts through the independent consultant network. Larger commercial accounts can access custom procurement structures with pricing based on load profile and business location.

Below, Ambit Energy's plans are organized by TDU zone.

Ambit Energy has no residential plans listed on Power to Choose as of September 16, 2026.

Ambit Energy is not listed as serving TNMP, Nueces Electric Cooperative, Oncor, CenterPoint, AEP Texas Central, AEP Texas North, and Lubbock Power & Light.

About Ambit Energy

Ambit Energy was founded in 2006 in Addison, Texas by Jere Thompson Jr. and Chris Chambless. Corporate headquarters have since moved to Dallas, Texas. Thompson serves as Co-Founder and CEO, Chambless serves as Co-Founder and Chief Marketing Officer, with John Burke as CIO and Laurie Rodriguez as CFO leading the executive team. The company operates as a subsidiary of Vistra Corp, one of the largest publicly-traded US integrated retail electricity and power generation companies.

The founding vision centered on using multi-level marketing to acquire retail energy customers, an approach unusual in the traditional retail energy industry where direct advertising and enrollment marketplaces dominate customer acquisition. Ambit is a member of the Direct Selling Association of America, the industry organization representing multi-level marketing companies in the United States. This MLM structure has driven the company's rapid growth from founding: Ambit was named 2010's Fastest Growing Privately Held Company by Inc. Magazine, placed 390th on the Inc. 5000 in 2011, 1,996th in 2013, and 2,074th in 2014.

The company reached approximately US$1 billion in revenue in 2013 with approximately 625 employees in 2014. As a subsidiary of Vistra Corp, Ambit operates within a broader integrated energy corporate structure with access to substantial generation and market infrastructure.

Ambit's operational footprint extends across 16 US markets: Texas, Illinois, Indiana, Ohio, Maryland, Pennsylvania, New Jersey, Connecticut, Massachusetts, Maine, California, Delaware, Rhode Island, New Hampshire, Virginia, and Washington D.C. This multi-state scale gives Ambit operational infrastructure and market experience that few Texas REPs can match.

The MLM structure has drawn regulatory and consumer advocate scrutiny at various points in the company's history. Ambit typically offers 1-year or 2-year fixed-rate contracts, and after those contracts expire, services may automatically switch to variable-rate plans unless customers manually renew the fixed-rate plans. In some cases, Ambit's variable-rate plans have been substantially more expensive than the expiring fixed-rate plans, prompting consumer complaints and lawsuits. The New York Public Service Commission investigated Ambit's variable-rate practices, and in December 2015, the New York Department of Public Service announced a settlement securing refunds for 1,566 Ambit customers totaling nearly one million dollars.

Beyond electricity, Ambit offers Green-e plans with renewable energy certificates for customers focused on renewable sourcing, plus solar services through partnership with Sunrun in specific markets. These extensions position Ambit as a broader household energy provider rather than a pure retail electricity supplier.

Contact Ambit Energy

Phone

Not listed

Website

ww2.ambitenergy.com

Support email

customercare@ambitenergy.com

Fax

877-805-5606

PUCT REP certificate

10117

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Ambit Energy's fixed-rate plans scale with contract length, running from none. Longer contract terms carry higher cancellation fees, reflecting the longer commitment period.

Beyond early termination, Ambit's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

The most important consideration for Ambit Energy customers is the fixed-rate to variable-rate transition at contract expiration. Ambit's practice of automatically switching customers to variable-rate plans after fixed-rate contracts expire (unless customers manually renew) has been the subject of consumer complaints and regulatory scrutiny across multiple states. Customers should carefully track their contract expiration date and consider proactively renewing a fixed-rate plan before expiration to avoid the potential for materially higher variable-rate pricing.

For customers considering solar services through the Sunrun partnership, understand that solar is sold through Ambit's independent consultants but the underlying solar system installation and ongoing service is handled by Sunrun directly. Terms and conditions on the solar service differ from Ambit's retail electricity terms.

For MLM-enrolled customers, understand that the independent consultant model means enrollment terms may vary slightly depending on the consultant. All rates and plan terms are ultimately set by Ambit and published on the EFL, but consultant-specific promotional structures or enrollment bonuses may layer on top.

Ambit Energy Pros and Cons

Pros:

• Founded 2006 with 20-year Texas market history: Established Texas market presence with substantial operational experience.
• Subsidiary of Vistra Corp: Publicly-traded corporate parent (one of the largest US integrated retail electricity and power generation companies) provides operational backing and financial stability.
• Multi-state operational scale: Operations across 16 US markets provide substantial operational infrastructure.
• Both electricity and natural gas offerings: In markets that offer both products, customers can consolidate their retail energy relationship.
• Solar services through Sunrun partnership: Access to solar installation and services through partnership in specific markets.
• Green-e renewable plans available: 100% renewable content backed by RECs for sustainability-focused customers.
• Multi-level marketing customer acquisition: Independent consultant network provides personalized customer relationships that direct-only REPs cannot match.
• Inc. Magazine recognition: Named 2010's Fastest Growing Privately Held Company, with continued Inc. 5000 placements through subsequent years.
• Dedicated commercial channel: Business customers can access custom procurement through the consultant network.

Cons:

• Fixed-to-variable rate transition risk: Ambit's practice of automatically switching customers to variable-rate plans after fixed-rate contracts expire has been the subject of consumer complaints and regulatory scrutiny across multiple states.
• New York regulatory settlement: December 2015 settlement with New York Department of Public Service secured refunds for 1,566 customers totaling nearly one million dollars, reflecting the variable-rate transition issue.
• MLM structure adds enrollment complexity: Customer enrollment through independent consultants adds complexity compared to direct enrollment through website or marketplaces.
• MLM commissions contribute to rate positioning: The MLM structure requires commission payments to consultants that can contribute to rates above pure direct-enrollment REPs.
• Consumer advocate scrutiny: ConsumerAffairs and other consumer advocacy publications have documented complaints about variable-rate practices and difficulty contacting customer service.
• Rate competitiveness varies by market: Advertised rates in some TDU zones run competitive, while others run at the mid-range or higher end of the Texas REP market.
• Corporate parent-company relationships: As a subsidiary of Vistra Corp, Ambit shares corporate infrastructure with sister brands, which some customers see as diminishing its independent identity.

Ambit Energy Reviews

Independent customer reviews for Ambit Energy are mixed, reflecting the company's MLM customer acquisition model and the historical regulatory scrutiny around variable-rate transitions. Customer feedback varies significantly by whether the customer proactively renewed their fixed-rate plan or transitioned to variable-rate pricing: customers who maintained fixed-rate plans generally report predictable billing, while customers whose plans transitioned to variable rates have more variable feedback. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Ambit Energy for Residential and Commercial Customers

Ambit Energy sells electricity and natural gas to both residential and commercial customers across its multi-state service areas, with all customer acquisition running through the independent consultant network.

For Residential Customers:- If you are a Texas homeowner or renter researching Ambit Energy for your home, enrollment typically runs through an Ambit independent consultant, though direct enrollment through the Ambit Energy website is also possible. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, cancellation fee, and any variable-rate rollover provisions for your specific TDU zone.

Choosing among Ambit's plans depends on your commitment preferences and how you value the consultant relationship. Fixed-Rate Plans provide predictable billing across the contract term. Track your contract expiration date carefully and consider proactively renewing to avoid variable-rate transition. Green-e Plans provide 100% renewable content for sustainability-focused customers. Solar services through Sunrun are available in specific markets outside Texas.

Electric Decisions does not enroll residential accounts. Residential customers can shop Ambit Energy directly through the Ambit website or through an Ambit consultant.

For Commercial Customers:- For Texas businesses, Ambit Energy offers dedicated commercial contracts through the consultant network. The multi-state operational infrastructure supports national commercial customers with operations across multiple deregulated markets. Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Ambit Energy alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.