APG&E Electricity Plans and Rates in Texas

APG&E Overview

APG&E is a privately held Texas-based retail electric provider founded in Houston in 2004, making it one of the longer-established REPs in the Texas market. The company holds PUCT REP Certificate Number 10105 and holds a Power to Choose rating of 1 of 5. APG&E currently serves customers across 6 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Lubbock Power & Light, Oncor, and TNMP, with a broad plan catalog and a market position built around private ownership and long-term customer relationships rather than the quarterly financial targets that drive publicly-traded competitors.

APG&E's product mix is broader than most Texas REPs, spanning 30 plans across contract terms from 3 months to 24 months. 0 plans are 100% renewable (0% of the catalog). The lowest current rate is 5.2¢ per kWh at 1,000 kWh usage, and the catalog-wide average is 11.0¢. The company operates both residential and commercial channels, plus dedicated small business and channel partner programs, positioning APG&E as one of the more diversified Texas REPs in terms of who it serves.

What distinguishes APG&E is the founder-led private ownership model. Where most large Texas REPs are subsidiaries of national holding companies or publicly-traded corporations, APG&E was founded by small business owners in Houston and has remained privately held. That structural difference shows up in the company's product positioning: no bill credits with narrow qualifying tiers, no teaser rates designed to expire, and a stated commitment to plans that read the same on paper as on the invoice.

APG&E is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative.

APG&E Electricity Plans

APG&E currently offers 30 electricity plans across 6 Texas TDU territories, with contract terms ranging from 3 months to 24 months. 0 plans are 100% renewable (0% of the total catalog). The lowest current rate is 5.2¢ per kWh at 1,000 kWh usage, and the catalog-wide average is 11.0¢. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The APG&E catalog is anchored by its SimpleSaver plan family, which is the primary fixed-rate line and typically the source of the company's lowest advertised rates. SimpleSaver is offered in 12, 24, and 36-month terms across every TDU territory the provider serves. Beyond SimpleSaver, APG&E offers additional plan families spanning shorter 6-month fixed contracts, renewable-focused options, and specialized products for small businesses and channel partners.

APG&E's product philosophy centers on transparent pricing without the promotional structures that create hidden costs. The company explicitly avoids bill credits, usage-tier gates, and introductory rates designed to expire. This makes the advertised rate on any APG&E plan a closer approximation of the effective rate a customer actually pays across their usage range.

Choosing the right APG&E plan depends on your commitment preferences and priorities. SimpleSaver 12 works for customers who want a shorter fixed-rate lock. SimpleSaver 24 fits customers wanting mid-term price stability. SimpleSaver 36 offers the longest available rate lock for customers confident they will stay in the same location for three years. Renewable-focused customers should check APG&E's specific green plan availability in their TDU zone, since 100% renewable options are offered across the catalog but availability varies by market.

Below, APG&E's plans are organized by TDU zone. Each zone shows the plans available in that territory with contract terms, plan types, and current rates at 1,000 kWh, followed by the Texas cities served in that zone.

APG&E is not listed as serving Nueces Electric Cooperative.

About APG&E

APG&E was founded in Houston in 2004 by small business owners entering the newly-deregulated Texas electricity market. The company has remained privately held throughout its more than two decades of operation, which is unusual among the larger Texas REPs. Most competing providers of comparable size have been acquired by national holding companies or taken public, exposing them to the quarterly earnings pressures that shape product design and customer service investment decisions. APG&E's ownership structure allows a longer-term focus on customer relationships rather than short-cycle financial targets.

The company's slogan, "You'll never be simply a number to us," reflects the operational philosophy that private ownership makes possible. Customer service is available Monday through Thursday from 8 AM to 7 PM Central, Friday from 8 AM to 5 PM, and Saturday from 9 AM to 1 PM, which is a broader coverage window than most Texas REPs offer. Live agents are available in both English and Spanish through the main customer service line.

APG&E has expanded beyond its Texas roots to serve customers in multiple deregulated states across the US, though Texas remains the home market and the largest share of the business. Product design across all markets centers on the same principles: transparent pricing, no hidden fees, clear contract terms, and plans structured to fit customer needs rather than to maximize revenue from customers who do not read the fine print.

Sustainability sits inside APG&E's product lineup rather than being marketed as a premium add-on. Renewable options are available across residential and commercial catalogs, and the company positions itself as a partner for customers who want cleaner energy without giving up pricing clarity. Small business and channel partner programs round out the commercial offering, giving APG&E a broader reach into segments that many residential-focused REPs do not actively serve.

Contact APG&E

Phone

866-876-8909

Website

apge.com

Support email

customer@apge.com

Fax

832-365-6152

PUCT REP certificate

10105

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on APG&E's fixed-rate plans scale with contract length, running from $150 to $250. The 12-month plans carry the lowest cancellation fees, while longer 24 and 36-month plans carry higher fees reflecting the longer commitment period.

Beyond early termination, APG&E's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents. Deposit requirements are credit-based and APG&E offers one of the lowest deposit options among Texas REPs for customers who qualify.

Two items worth checking on any APG&E EFL before signing. First, the effective rate at your actual usage level. While APG&E's catalog is built around transparent fixed-rate structures without bill credits, the effective rate at 500 or 2,000 kWh may differ slightly from the 1,000 kWh benchmark due to per-kWh delivery charges. Second, auto-renewal terms and how the renewal rate is determined if you do not proactively renegotiate at the end of the term.

APG&E Pros and Cons

Pros:

• Long tenure in the Texas market: Founded in 2004, APG&E is one of the longer-established Texas REPs, with continuous operations under the same private ownership.
• Privately held ownership: Not subject to the quarterly earnings pressures that shape product design at publicly-traded competitors, giving APG&E flexibility to focus on longer-term customer relationships.
• Broad plan catalog: With 30 plans across 6 TDU territories, APG&E offers one of the wider selections in the Texas market.
• Transparent pricing without bill credits or usage tiers: The company explicitly avoids promotional structures that create hidden costs, making advertised rates closer to effective rates.
• Extended customer service hours: Support runs Monday through Saturday, a broader window than most Texas REPs offer.
• Low deposit options: One of the lowest deposit requirements among Texas REPs for qualifying customers.
• Same-day connection and 60-day advance enrollment: Convenience features useful for customers coordinating a move or a new address.
• Dedicated small business and channel partner programs: Broader commercial reach than residential-focused competitors.

Cons:

• Larger cancellation fees on longer terms: The 36-month ETF at the top of the $150 to $250 range runs above what several competing REPs charge for equivalent terms. Customers who need flexibility should factor this in.
• Renewable content availability varies by market: 100% renewable plans are offered but not universally available across all TDU zones.
• Corporate transparency limited on ownership details: APG&E is privately held, which limits the public disclosure of ownership structure and financial performance compared to publicly-traded competitors.
• Multi-state operations may dilute Texas focus: Beyond Texas, APG&E operates in other deregulated states, which some customers may see as a positive (scale) and others as a negative (less Texas-specific).

APG&E Reviews

Independent customer reviews for APG&E are mixed to favorable, with the company holding a below-average complaint rate relative to the Texas REP market. Customer feedback tends to emphasize the transparency of the fixed-rate structure and the accessibility of customer service, with occasional complaints about billing questions or enrollment timing that are common across the industry. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

APG&E for Residential and Commercial Customers

APG&E sells electricity to both residential and commercial accounts across its TDU service areas, plus dedicated small business and channel partner programs.

For Residential Customers:- Choosing among APG&E plans depends on your commitment preferences. SimpleSaver 12 fits customers who want a shorter fixed-rate lock. SimpleSaver 24 fits mid-term stability. SimpleSaver 36 offers the longest rate lock. Renewable-focused customers should check green plan availability in their specific ZIP code.

Electric Decisions does not enroll residential accounts. Residential customers can shop APG&E directly through the sources above.

For Commercial Customers:- For Texas businesses, APG&E offers a dedicated commercial channel plus specialized small business and channel partner programs. Commercial pricing is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for APG&E alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.