Atlantex Power Electricity Plans and Rates in Texas

Atlantex Power Overview

Atlantex Power is a newer Texas retail electric provider that entered the market in October 2024, operating under the Atlantic Energy Texas, LLC legal entity (PUCT REP Certificate Number 10335) as part of the broader Atlantic Energy family of companies. Atlantex holds a Power to Choose rating of 2 of 5 and serves customers across 6 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Lubbock Power & Light, Oncor, and TNMP. Despite being new to the Texas market, the company has grown rapidly by acquiring customer books from other providers and building an unusually large plan catalog.

The Atlantic Energy family has served customers across 11 US states since 2012, so while Atlantex Power is new as a Texas-facing brand, the parent operation has established retail electricity experience elsewhere. In early 2025, shortly after entering Texas, Atlantex Power acquired customer books from Flagship Power and JUICE brands, giving it an immediate footprint in the state. The Atlantex brand positioning centers on straightforward fixed-rate plans with a specific focus on avoiding the promotional gimmicks common in the Texas REP market.

The current Atlantex catalog runs 12 plans across 6 TDU territories with contract terms from 10 months to 36 months. 0 plans are 100% renewable (0% of the catalog), including the flagship Luminous Green plan featuring 100% Texas wind and solar energy. The lowest current rate is 13.3¢ per kWh at 1,000 kWh usage, positioning Atlantex among the more competitively-priced Texas REPs for customers focused on rate.

Atlantex Power is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative.

Atlantex Power Electricity Plans

Atlantex Power currently offers 12 electricity plans across 6 Texas TDU territories, with contract terms ranging from 10 months to 36 months. 0 plans are 100% renewable (0% of the total catalog). The lowest current rate is 13.3¢ per kWh at 1,000 kWh usage, and the catalog-wide average is 15.5¢. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The Atlantex catalog is organized around several plan families, each carrying its own themed name that reflects the product structure.

Radiance1000 is the primary lowest-rate line, typically the source of Atlantex's most competitive advertised rates. Offered in 12, 24, and 36-month fixed-rate terms across every TDU territory the provider serves, Radiance1000 is positioned for customers who prioritize rate over other plan features.

Luminous is the flagship fixed-rate line, offered in 12, 24, and 36-month terms. Rates run slightly higher than Radiance1000 but the plan carries additional features including a 90-day satisfaction guarantee allowing penalty-free plan switches within the first three months of the contract.

Luminous Green is Atlantex's 100% renewable plan, backed by verified Texas wind and solar energy. Available in the same 12, 24, and 36-month term lengths as the standard Luminous line.

Free Nights and Free Weekends Plans offer no-cost electricity during defined off-peak windows for customers with time-shifted load patterns. Real bill impact depends on how much of your usage falls inside the free window, since charged-window rates are set higher to offset the free hours.

Choosing an Atlantex plan depends on your priorities. Radiance1000 fits customers focused on the lowest available rate. Luminous fits customers who want the added safety of the 90-day satisfaction guarantee. Luminous Green fits sustainability-focused customers who want verified 100% Texas renewable energy. The promotional Free Nights and Free Weekends plans fit only customers with genuine time-shifted load patterns.

Below, Atlantex Power's plans are organized by TDU zone. Each zone shows the plans available in that territory with contract terms, plan types, and current rates at 1,000 kWh, followed by the Texas cities served in that zone.

Atlantex Power is not listed as serving Nueces Electric Cooperative.

About Atlantex Power

Atlantex Power operates under Atlantic Energy Texas, LLC, doing business as Atlantex Power (PUCT REP Certificate 10335). The company entered the Texas market in October 2024, making it one of the newest branded retail electric providers in the state. It operates as part of the broader Atlantic Energy family, which has served customers across 11 US states since 2012 and shares the same Texas operational entity as sister brand AE Texas. Corporate offices and mailing address are in Spring, Texas, near Houston.

Atlantex established its Texas presence quickly through customer book acquisitions from Flagship Power and JUICE brands in early 2025. This acquisition-based growth strategy is unusual among Texas REPs and gave Atlantex an immediate customer base rather than requiring slow organic growth from scratch. The transition from Flagship and JUICE to the Atlantex brand was managed through standard customer notification and contract continuation procedures.

The company's product philosophy centers on flexible fixed-rate plans with a specific emphasis on transparency and customer switching flexibility. The 90-day satisfaction guarantee on Luminous plans is uncommon in the Texas REP market and lets customers evaluate the provider without commitment risk during the initial contract period. Fixed-rate contracts of 12, 24, and 36 months form the core catalog, with promotional Free Nights and Free Weekends structures available for customers with specific load patterns.

Sustainability sits inside the product lineup rather than being marketed as a premium tier. Luminous Green offers 100% renewable content backed by verified Texas wind and solar, giving customers who want sustainability meaningful choice without giving up plan structure options. Customer service runs Monday through Friday, 8 AM to 7 PM Central Time, and supports same-day connection along with 90-day advance enrollment.

Contact Atlantex Power

Phone

855-478-4098

Website

atlantexpower.com

Support email

care@atlantexpower.com

PUCT REP certificate

10335

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Atlantex Power's fixed-rate plans scale with contract length, running from none. The Luminous plans specifically use a $20-per-month-remaining ETF methodology, which means the earlier in the term you cancel, the higher the total fee. Variable and month-to-month plans, where offered, typically have no cancellation fee.

Beyond early termination, Atlantex Power's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents. Atlantex offers one of the lower deposit options in the Texas REP market for qualifying customers.

One item worth flagging: the Luminous 90-day satisfaction guarantee allows customers to switch plans or providers within the first 90 days of the contract without incurring the standard cancellation fee. This is a genuine differentiator among Texas REPs and worth confirming on the specific EFL before signing.

Atlantex Power Pros and Cons

Pros:

• Competitive rates: The Radiance1000 plan family typically offers among the lowest advertised rates in the Texas market, particularly in the CenterPoint territory.
• 90-day satisfaction guarantee on Luminous plans: Unusual protection allowing customers to switch within the first 90 days without cancellation fees.
• Large plan catalog: With 12 plans across 6 territories, Atlantex offers one of the wider selections in the Texas market.
• 100% Texas renewable option: Luminous Green plans are backed by verified Texas wind and solar energy, appealing to customers who specifically want in-state renewable content.
• Low deposit options: Among the lower deposit requirements in the Texas REP market for qualifying customers.
• Same-day connection and 90-day advance enrollment: Convenience features useful for customers coordinating a move or new construction.
• Backed by established multi-state parent operation: Atlantic Energy has operated in 11 states since 2012, providing operational infrastructure and experience despite the Atlantex brand being new.
• Below-average complaint rate: Atlantex has recorded fewer PUC complaints than the industry average despite being new to Texas.

Cons:

• New brand with limited Texas-specific track record: Entered the Texas market only in October 2024. Long-term customer service consistency has not yet been established.
• Customer service and billing clarity scores below average on some review platforms: Third-party review sites have noted these as areas for improvement.
• Complex plan family branding: With Luminous, Radiance1000, Luminous Green, Free Nights, and Free Weekends variants, plan selection requires more research than the simpler catalogs at some competing REPs.
• Free Nights and Free Weekends plans require careful usage analysis: The charged-window rates are set higher to offset the free hours, so these plans typically cost more without a genuine time-of-use load pattern.
• Cancellation fees on longer terms: The Luminous $20-per-month-remaining ETF structure means canceling a 36-month contract early results in a significant fee.

Atlantex Power Reviews

Independent customer reviews for Atlantex Power currently sit at a mid-range level, reflecting the company's newness in the Texas market and mixed early customer feedback. Third-party review platforms have noted that customer service and billing clarity are areas where Atlantex has room to improve, though the company's PUC complaint rate has run below the industry average. As Atlantex builds a longer Texas track record, review sentiment should stabilize. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Atlantex Power for Residential and Commercial Customers

Atlantex Power sells electricity to both residential and commercial accounts across its TDU service areas, with dedicated enrollment channels for each.

For Residential Customers:- If you are a Texas homeowner or renter researching Atlantex Power for your home, sign-up runs through the Atlantex Power website, through Power to Choose, or through third-party enrollment marketplaces. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone.

Choosing among Atlantex plans depends on your priorities. Radiance1000 fits customers who want the lowest rate. Luminous fits customers who want the 90-day satisfaction guarantee safety net. Luminous Green fits sustainability-focused customers. Promotional plans (Free Nights, Free Weekends) should only be selected if you have a genuine time-shifted load pattern.

Electric Decisions does not enroll residential accounts. Residential customers can shop Atlantex Power directly through the sources above.

For Commercial Customers:- For Texas businesses, Atlantex Power offers a dedicated commercial channel. Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Atlantex Power alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.