Branch Energy Electricity Plans and Rates in Texas

Branch Energy Overview

Branch Energy is a Houston-based retail electric provider with a business model that combines conventional retail electricity supply with commercial-scale battery storage that Branch owns and operates on customer sites. The company operates under PUCT REP Certificate Number 10295 and holds a Power to Choose rating of not rated, serving customers across 2 of Texas's deregulated TDU territories: CenterPoint and Oncor. Branch is backed by leading climate-tech investors including Prelude Ventures, Comcast Ventures, and Global Founders Capital.

Branch's structure is unusual among Texas REPs. On the residential side, the company offers a single 12-month fixed-rate plan backed by 100% renewable sources, with a distinctive commitment to plant a tree every month for each customer. On the commercial side, Branch operates two distinct product lines: standard fixed-rate commercial electricity with terms from 12 to 60 months, and Energy+ Battery, a combined product where Branch installs and operates a commercial-scale battery on the customer's site. The battery generates revenue by supporting the ERCOT grid during high-demand periods, and Branch shares that revenue with the customer through a guaranteed Annual Battery Credit of at least $2,000.

The Energy+ Battery product addresses two commercial customer needs simultaneously: lower total electricity costs (through the battery credit) and backup power during grid outages. Branch owns, permits, installs, operates, maintains, and insures the battery, so the customer takes no capital expense, complexity, or operational burden. A commercial-scale battery installed independently costs approximately $150,000, so the Branch model removes a significant capital barrier while still delivering the operational benefits.

Branch is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to TNMP, Nueces Electric Cooperative, AEP Texas Central, AEP Texas North, and Lubbock Power & Light.

Branch Energy Electricity Plans

Branch Energy currently offers 2 electricity plans across 2 Texas TDU territories, with contract terms ranging from 12 months to 12 months. All Branch plans include 100% renewable energy content. The lowest current rate is 13.2¢ per kWh at 1,000 kWh usage. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

Branch's catalog is organized around three distinct product paths.

Residential Electricity is a single 12-month fixed-rate plan backed by 100% renewable energy. The plan structure is deliberately simple: one plan, one term, one commitment to sustainability. Branch adds a distinctive social benefit by planting a tree every month for each customer, so a year-long enrollment plants 12 trees.

Commercial Fixed-Rate Electricity provides straightforward commercial electricity supply for businesses that want predictable pricing without the battery component. Terms range from 12 to 60 months, which is one of the broader ranges among Texas REPs and useful for businesses wanting long-term rate stability. Standard commercial contract terms apply: bandwidth (swing tolerance), cancellation fee methodology, holdover rate, and pass-through TDSP delivery charges are all negotiable elements of the final contract.

Energy+ Battery (Commercial) combines the commercial electricity plan with a commercial-scale battery installed on the customer's site. Branch owns and operates the battery, using it to reduce peak demand charges, provide backup power during grid outages, and generate revenue through ERCOT grid services. The customer receives a guaranteed Annual Battery Credit of at least $2,000, and the battery provides hours of backup power during short-term outages. The battery is not designed for multi-day outage protection but delivers meaningful protection against the short-duration grid events that shut down most commercial operations.

Below, Branch Energy's plans are organized by TDU zone.

Branch Energy is not listed as serving TNMP, Nueces Electric Cooperative, AEP Texas Central, AEP Texas North, and Lubbock Power & Light.

About Branch Energy

Branch Energy was founded by a team of technology and energy professionals with a specific thesis: the Texas grid faces extreme weather, growing demand, and aging infrastructure that traditional centralized power plants and long transmission lines were not built to handle, and distributed battery storage across commercial sites can materially change that equation. The company is headquartered at 2700 Post Oak Blvd in Houston, with PUCT REP Certificate 10295 authorizing operations across Texas.

The company is backed by leading climate-tech investors: Prelude Ventures, Comcast Ventures, and Global Founders Capital. This investor base reflects Branch's positioning at the intersection of retail electricity and grid infrastructure rather than as a pure REP. The team combines deep expertise in ERCOT market operations, retail electricity, battery deployment, data analytics, and customer experience.

Branch has also formed operational partnerships extending the reach of its battery network. A partnership with Voltus, a leading demand response provider, connects Branch's commercial batteries into broader demand response programs that generate additional grid revenue. The batteries at customer commercial sites operate under ERCOT market rules to reduce peak demand, improve reliability for the local customer, and support grid conditions when possible.

On the residential side, Branch's product philosophy is simplicity plus meaningful impact. One 12-month fixed-rate plan, backed by 100% renewable energy, with a tree planted every month per customer. The tree-planting commitment translates the abstract sustainability message into a specific, quantifiable outcome that customers can point to. On the commercial side, the philosophy shifts to operational partnership: Branch installs and manages the battery infrastructure, and the customer receives both cost savings and outage protection without any capital or operational burden.

Contact Branch Energy

Phone

866-748-6660

Website

branchenergy.com

Support email

help@branchenergy.com

PUCT REP certificate

10295

Power to Choose rating

Not rated

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Branch Energy's residential fixed-rate plan follow the standard Texas REP structure, running from $120 depending on the specific plan. Commercial contracts are quoted individually and cancellation fee methodology is negotiated as part of the contract terms.

For Energy+ Battery commercial customers, the pricing structure differs from a standard retail electricity contract. Branch owns, installs, operates, maintains, and insures the battery, so the customer does not have the standard capital expense or operational burden. The Annual Battery Credit of at least $2,000 is guaranteed and offsets the total electricity cost below what a standard fixed-rate commercial plan would deliver. Contract terms for Energy+ Battery are longer than standard residential terms to allow amortization of the battery deployment, and specific cancellation and battery removal terms are documented in the plan documents.

Beyond early termination, Branch's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, and disconnection-plus-reconnection fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

Branch Energy Pros and Cons

Pros:

• Unique Energy+ Battery product for commercial customers: No other Texas REP currently offers combined electricity supply with a fully-installed and operated commercial battery. The $2,000+ Annual Battery Credit is unique among Texas commercial offerings.
• Backup power protection for commercial sites: Energy+ Battery provides automatic backup during short-term outages, addressing a real business continuity risk that standard REP contracts do not touch.
• 100% renewable energy on all plans: Every Branch plan includes 100% renewable content by default, on both residential and commercial sides.
• Tree planted every month per residential customer: A specific, quantifiable sustainability commitment beyond just renewable energy content.
• Backed by top-tier climate-tech investors: Prelude Ventures, Comcast Ventures, and Global Founders Capital provide capital and strategic support for continued growth.
• Long commercial contract terms available: Commercial fixed-rate terms extend to 60 months, longer than most Texas REPs offer.
• Zero capital or operational burden for battery customers: Branch owns, installs, operates, and insures the battery, so the customer just gets the benefits.
• Voltus partnership expands grid revenue: Demand response program participation adds an additional layer of value.

Cons:

• Extremely narrow residential product mix: Only one residential plan: a 12-month fixed-rate. Customers who want variable, longer-term, or promotional plans need to look elsewhere.
• Newer provider with shorter track record: Branch is a newer entrant in the Texas retail market, so long-term customer service consistency has less operating history than legacy REPs.
• Energy+ Battery requires qualifying commercial site: The battery product is not available to all commercial customers. Site suitability, load profile, and commitment terms must all fit for the battery installation to make sense.
• Battery backup limited to short-term outages: Energy+ Battery is not designed for multi-day grid failures. Customers needing long-duration backup should evaluate additional generator or on-site solar+storage options.
• Limited residential rate lock options: No 24 or 36-month residential terms, so customers looking for the longest possible rate stability need to look elsewhere.

Branch Energy Reviews

Independent customer reviews for Branch Energy are generally favorable, with commercial Energy+ Battery customers frequently emphasizing the responsive installation process and the practical benefit of the battery during grid events. Residential customer feedback centers on the simplicity of the plan structure and the tangible sustainability commitment. As Branch continues to grow, review volume and sentiment should stabilize into clearer patterns. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Branch Energy for Residential and Commercial Customers

Branch Energy operates two clearly distinct customer offerings: a simple residential product and a more sophisticated commercial product line with the optional Energy+ Battery add-on.

For Residential Customers:- If you are a Texas homeowner or renter researching Branch Energy for your home, the choice is straightforward: Branch offers one 12-month fixed-rate plan, backed by 100% renewable energy, with a tree planted every month per customer. Sign-up runs through the Branch Energy website. Every plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone.

Because the residential catalog contains only one plan, there is no comparison shopping to do within Branch. Instead, customers should compare the Branch 12-month plan against similar 100% renewable plans from other Texas REPs to confirm rate competitiveness in their specific TDU zone.

Electric Decisions does not enroll residential accounts. Residential customers can shop Branch Energy directly through the Branch website.

For Commercial Customers:- For Texas businesses, Branch offers two commercial paths: standard fixed-rate commercial electricity in terms from 12 to 60 months, or Energy+ Battery, which combines commercial electricity supply with an installed commercial-scale battery. The battery provides an Annual Battery Credit of at least $2,000, backup power during outages, and participation in ERCOT grid services, with Branch handling all installation, operation, maintenance, and insurance.

Both commercial paths are quoted individually based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Branch Energy alongside every other qualified Texas REP. For Energy+ Battery specifically, we can help evaluate whether the site qualifies and whether the guaranteed Annual Battery Credit plus backup protection justifies the longer commitment. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.