Energy Texas Electricity Plans and Rates in Texas

Energy Texas Overview

Energy Texas is a Texas retail electric provider that has built its identity around a distinctly Texan brand voice and a customer-friendly product positioning. Operating as Rhythm Ops, LLC doing business as Energy Texas under PUCT REP Certificate Number 10279, the company holds a Power to Choose rating of 3 of 5 and serves customers across 5 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Oncor, and TNMP. The Rhythm Ops parent entity also operates Rhythm Energy as a sister brand, giving both companies a shared operational backbone under different market positioning strategies.

Energy Texas's positioning centers on transparent pricing, straightforward plan structures, and one of the more customer-friendly guarantees in the Texas REP market: a 30-day Test Drive. Customers can switch to Energy Texas and try the service for 30 days. If unsatisfied, they can leave penalty-free without incurring the standard cancellation fee. This satisfaction guarantee is uncommon in the Texas retail electricity market and provides genuine risk protection for customers evaluating a new provider.

The Energy Texas catalog spans 25 plans across contract terms from 8 months to 36 months. 25 plans are 100% renewable (100% of the catalog). The lowest current rate is 6.8¢ per kWh at 1,000 kWh usage, and the catalog-wide average is 11.7¢. Green energy is a core positioning element ("A Brighter Texas") reflecting the company's commitment to helping "the Lone Star State shine brighter for future generations."

Beyond the electricity plans themselves, Energy Texas offers a Refer a Friend rewards program, weekly bill predictions delivered through the customer account dashboard, and award-winning customer service. Support is available bilingually in English and Spanish, reflecting the Texas customer base.

Energy Texas is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative and Lubbock Power & Light.

Energy Texas Electricity Plans

Energy Texas currently offers 25 electricity plans across 5 Texas TDU territories, with contract terms ranging from 8 months to 36 months. 25 plans are 100% renewable (100% of the total catalog). The lowest current rate is 6.8¢ per kWh at 1,000 kWh usage, and the catalog-wide average is 11.7¢. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

Energy Texas's catalog is organized around straightforward "no-bull" plan structures with a distinctly Texan brand voice throughout the product naming. Fixed-rate contracts dominate the product mix, giving customers predictable billing across the contract term. Renewable-energy plans are available across multiple structures for customers who prioritize sustainability.

Home Electricity Plans cover the residential offering. Fixed-rate plans lock the energy charge for the length of the contract term. Green options provide 100% renewable content for customers who want their electricity backed by wind and solar energy. All Home plans qualify for the 30-day Test Drive satisfaction guarantee, letting customers evaluate the provider without commitment risk during the initial contract period.

Business Electricity Plans are structured for the small and medium business market, with pricing quoted based on load profile and business location. Larger commercial and industrial customers can access custom procurement structures through direct outreach.

The Refer a Friend program provides bonuses for both the referrer (existing customer) and the new customer, incentivizing word-of-mouth growth. Weekly bill predictions through the customer account help avoid the surprise-bill scenarios that drive many Texas REP switching decisions.

Below, Energy Texas's plans are organized by TDU zone.

Energy Texas is not listed as serving Nueces Electric Cooperative and Lubbock Power & Light.

About Energy Texas

Energy Texas operates under the legal name Rhythm Ops, LLC, doing business as Energy Texas. The Rhythm Ops parent entity also operates Rhythm Energy as a sister brand, giving both companies shared operational infrastructure under different market positioning strategies. Where Rhythm Energy positions with a modern tech-forward brand identity, Energy Texas leans into a distinctly Texan brand voice with colloquial "no-bull" messaging designed to resonate specifically with Texas customers who prefer straightforward, unpretentious communication.

The company's core positioning is captured in phrases used throughout the customer-facing materials: "electricity made by Texans, for Texans," "no-bull energy plans," "Texas-sized savings with none of the BS." This brand voice is deliberate and consistent, differentiating Energy Texas from national providers whose corporate messaging feels less locally-grounded.

The 30-day Test Drive satisfaction guarantee is one of the most customer-friendly protections in the Texas REP market. Customers who switch to Energy Texas can evaluate the service for the first 30 days. If they decide the provider is not the right fit, they can leave without incurring the standard cancellation fee. This guarantee addresses one of the most common friction points in the Texas REP switching decision: the risk that a new provider will not deliver as expected.

Beyond the Test Drive, Energy Texas's customer experience investments include weekly bill predictions delivered through the account dashboard, giving customers visibility into their monthly bill trajectory before it lands. This transparency helps avoid the surprise-bill scenarios that drive many customer service complaints across the Texas REP industry. Award-winning customer service, bilingual English-Spanish support, and the "No-bull Blog" content resource round out the customer support offering.

Green energy is a core brand pillar. The "A Brighter Texas" positioning frames renewable electricity plans as part of the company's commitment to helping Texas "shine brighter for future generations." Green plans are available across multiple contract term options.

The Refer a Friend program rewards existing customers who bring new customers to Energy Texas, providing bonuses for both sides of the referral. This program has become one of the best-performing referral programs in the Texas REP market, driving significant word-of-mouth growth.

Contact Energy Texas

Phone

888-512-0330

Website

energytexas.com

Support email

service@energytexas.com

Fax

832-565-1549

PUCT REP certificate

10279

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Energy Texas fixed-rate plans scale with contract length, running from $20 to $20. The 30-day Test Drive satisfaction guarantee is the most important cancellation-related feature: new customers can leave within the first 30 days of the contract without incurring the standard cancellation fee, providing genuine risk protection during the evaluation period.

Beyond early termination, Energy Texas's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

The 30-day Test Drive guarantee is worth confirming on the specific EFL for the plan you sign, since specific terms and any conditions on the Test Drive should be documented in the plan documents. In general, the Test Drive provides substantial customer protection during the initial contract period and is one of the strongest satisfaction guarantees in the Texas REP market.

Energy Texas Pros and Cons

Pros:

• 30-day Test Drive satisfaction guarantee: Uncommon in the Texas REP market. New customers can leave within the first 30 days without incurring the standard cancellation fee.
• Distinctly Texan brand voice: Colloquial "no-bull" messaging and Texas-focused positioning resonates with customers who prefer local, unpretentious brands.
• Weekly bill predictions: Account dashboard delivers weekly bill trajectory updates, helping avoid surprise bills at month-end.
• Award-winning customer service: The company's positioning emphasizes customer service quality, and the operational team has invested in support quality across bilingual English-Spanish channels.
• Best-in-class Refer a Friend program: Referral rewards for both referrer and new customer.
• Sister brand to Rhythm Energy: Shared operational infrastructure under the Rhythm Ops parent entity provides operational stability.
• Green energy plans across the catalog: "A Brighter Texas" positioning brings renewable options into multiple plan structures.
• Bilingual customer service and content: English and Spanish support across phone, account tools, and support content.

Cons:

• Newer brand identity: While Rhythm Ops as a parent has operational history, the Energy Texas brand specifically is a distinct market position rather than a legacy provider. Long-term consistency of the brand experience has less history than legacy Texas REPs.
• Limited plan structure variety: Fixed-rate plans dominate the catalog. Customers seeking Free Nights, Free Weekends, or complex promotional structures may not find the specific plan type they want.
• Rate competitiveness varies by market: Advertised rates in some TDU zones run competitive with market averages, while in others they run at the mid-range of the Texas REP market.
• Renewable content availability varies: 100% renewable plan options may not be universally available across all TDU zones.
• Business plan options less differentiated: The Business Electricity Plans channel is less developed than some competing REPs that focus specifically on commercial and industrial customers.

Energy Texas Reviews

Independent customer reviews for Energy Texas are generally favorable, reflecting the company's customer service focus and the practical value of the 30-day Test Drive guarantee. Customer feedback frequently emphasizes the transparency of pricing, the effectiveness of weekly bill predictions in avoiding surprise bills, and the friendliness of the customer service team. The distinctly Texan brand voice draws polarized responses: some customers appreciate the local positioning, while others prefer more corporate-professional messaging. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Energy Texas for Residential and Commercial Customers

Energy Texas sells electricity to both residential and business accounts across its TDU service areas.

For Residential Customers:- If you are a Texas homeowner or renter researching Energy Texas for your home, sign-up runs through the Energy Texas website, through Power to Choose, or through third-party enrollment marketplaces. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone.

The 30-day Test Drive guarantee is worth understanding at enrollment. New customers can evaluate the service for the first 30 days and leave without incurring the standard cancellation fee if unsatisfied. This provides genuine risk protection during the evaluation period. Weekly bill predictions through the customer account help avoid surprise bills, especially useful during the initial months as customers get familiar with their new provider.

Choosing among Energy Texas's plans depends on your contract preferences. Fixed-rate plans in shorter or longer terms provide rate stability at different commitment levels. Green options provide 100% renewable content for sustainability-focused customers. The Refer a Friend program provides ongoing value for customers who bring others to Energy Texas.

Electric Decisions does not enroll residential accounts. Residential customers can shop Energy Texas directly through the sources above.

For Commercial Customers:- For Texas businesses, Energy Texas offers Business Electricity Plans focused on small and medium business customers. Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Energy Texas alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.