Rhythm Electricity Plans and Rates in Texas

Rhythm Energy Overview

Rhythm Energy is a Texas retail electric provider that has built its brand around transparency, technology, and 100% renewable energy. Operating under PUCT REP Certificate Number 10279 through Rhythm Ops, LLC, the company holds a Power to Choose rating of 3 of 5 and serves customers across 5 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Oncor, and TNMP. Rhythm's positioning centers on "giving people power over their power" through transparent, tech-powered plans that save money, green the grid, and deliver what the company calls "a delightfully human energy experience."

What sets Rhythm apart from most Texas REPs is the combination of three distinct commitments. First, 100% renewable energy content across all plans by default, unusual in the Texas market where renewable is typically a premium tier. Second, transparent pricing communicated through simple, plain-language Electricity Facts Labels (EFLs) plus Weekly Smart Alerts that show customers what they have used and what it will cost. Third, the 30-Day Test Drive satisfaction guarantee that lets new customers try Rhythm risk-free for the first 30 days and leave without penalty if unsatisfied. Rhythm will also reimburse a customer's current supplier's early termination fee, further reducing the friction of switching providers.

The Rhythm Energy catalog spans 25 plans across contract terms from 8 months to 36 months. All plans include 100% renewable energy content. The lowest current rate is 7.2¢ per kWh at 1,000 kWh usage. Beyond standard fixed-rate residential plans, Rhythm offers Time of Use plans (rates vary by time of day), Demand Response plans (rewards for reducing usage during peak grid events), and Solar Buyback plans (credits for excess home solar generation). For business customers, Rhythm operates dedicated commercial channels including Time of Use, Simple Fixed Rate, and PowerShift plans.

Rhythm operates as a sister brand to Energy Texas under the Rhythm Ops parent entity. Where Energy Texas leans into a distinctly Texan brand voice ("no-bull") for customers who prefer that positioning, Rhythm uses a modern tech-forward brand identity focused on renewable energy and smart technology. Both brands share operational infrastructure while targeting different customer segments.

Rhythm Energy is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative and Lubbock Power & Light.

Rhythm Energy Electricity Plans

Rhythm Energy currently offers 25 electricity plans across 5 Texas TDU territories, with contract terms ranging from 8 months to 36 months. All plans include 100% renewable energy content by default. The lowest current rate is 7.2¢ per kWh at 1,000 kWh usage. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The Rhythm Energy catalog is organized around several distinct plan structures, each backed by 100% renewable energy content.

Simple Fixed Rate Plans lock the energy charge for the length of the contract, providing predictable billing across the term. Multiple term lengths are available, letting customers choose the commitment level that fits their situation. This is the core residential offering for customers who want predictable pricing without time-of-use complexity.

Time of Use Plans offer variable pricing based on when electricity is consumed. Rates typically differ between peak periods (afternoon and early evening on weekdays) and off-peak periods (nights and weekends), letting customers benefit from shifting their consumption to lower-rate hours. Rhythm's technology tools help customers understand and optimize their usage patterns for these plans.

Demand Response Plans provide rewards for reducing electricity usage during peak grid demand events. Customers who participate receive credits or other benefits in exchange for temporarily reducing consumption when the grid needs relief, aligning customer behavior with grid needs.

Solar Buyback Plans are structured for customers with rooftop solar installations, providing credits for excess solar energy sent back to the grid. Rhythm will purchase excess solar electricity from customers with solar systems, giving genuine value to solar generation beyond just offsetting home usage.

For business customers, Rhythm operates three commercial plan structures.

Business Time of Use provides commercial customers with time-differentiated pricing to optimize commercial consumption patterns.

Business Simple Fixed Rate provides commercial customers with predictable fixed-rate pricing.

PowerShift is Rhythm's dedicated commercial demand response program, providing businesses with participation opportunities in grid demand response events.

Below, Rhythm Energy's plans are organized by TDU zone.

Rhythm Energy is not listed as serving Nueces Electric Cooperative and Lubbock Power & Light.

About Rhythm Energy

Rhythm Energy operates under Rhythm Ops, LLC, which also operates Energy Texas as a sister brand under different market positioning. The dual-brand approach lets the same operational infrastructure serve two distinct customer segments: Rhythm for customers who value modern tech-forward branding and 100% renewable positioning, Energy Texas for customers who prefer distinctly Texan brand voice and messaging. Both brands share back-office infrastructure, billing systems, and customer service processes while presenting different brand experiences to their respective target audiences.

The company was built around three commitments that shape everything Rhythm does. Transparency is the first: every plan comes with clear pricing, plain-language Electricity Facts Labels (EFLs) that customers can actually understand without regulatory training, and Weekly Smart Alerts that show what customers have used and what it will cost. This transparency addresses one of the most common friction points in the Texas REP market, where opaque pricing structures create effective-rate confusion at billing time.

Technology is the second commitment. Rhythm builds and uses digital tools that make it easy for customers to see what they use, when they use it, and how to use less. Weekly Smart Alerts provide ongoing visibility into consumption and cost. The customer account dashboard shows detailed usage patterns. The company's philosophy is that customers should have complete control over their costs and carbon footprint, and technology is the mechanism that delivers that control.

The 30-Day Test Drive is the third commitment, and one of the strongest satisfaction guarantees in the Texas REP market. New customers can try Rhythm risk-free for the first 30 days. If they decide Rhythm is not the right fit, they can leave without incurring the standard cancellation fee. Rhythm will also reimburse the customer's current supplier's early termination fee when switching to Rhythm, further reducing the friction of switching. This combination genuinely addresses the customer risk in switching electricity providers, which most Texas REPs treat as an unavoidable cost of change.

100% renewable energy is the fourth pillar. Where most Texas REPs offer 100% renewable only on dedicated green plans at premium pricing, Rhythm includes 100% renewable content on every plan by default. Rhythm's mission centers on "raising the bar for what an energy company can be: renewable, reliable, and refreshingly human," with clean energy positioned as the standard rather than the premium option.

Beyond the residential offering, Rhythm operates dedicated business channels with Time of Use, Simple Fixed Rate, and PowerShift plans structured for commercial customer needs. The company also operates a Refer A Friend program that provides bonuses for both the referring customer and the new customer.

Customer service is available bilingually in English and Spanish. The company operates an online portal, mobile-friendly account management, and email-first customer support alongside phone-based service.

Contact Rhythm Energy

Phone

877-649-0441

Website

gotrhythm.com

Support email

support@gotrhythm.com

PUCT REP certificate

10279

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Rhythm Energy's fixed-rate plans scale with contract length, running from $20 to $20. The 30-Day Test Drive is the most important cancellation-related feature: new customers can leave within the first 30 days of the contract without incurring the standard cancellation fee, providing genuine risk protection during the evaluation period.

Beyond early termination, Rhythm's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

Two Rhythm features are worth highlighting beyond the standard cancellation fee schedule. First, Rhythm will reimburse the customer's current supplier's early termination fee when switching to Rhythm. This means customers switching from another Texas REP mid-contract can potentially have their ETF reimbursed, materially reducing the switching cost. Second, the 30-Day Test Drive protects new customers from the standard cancellation fee during the first 30 days, so customers can genuinely evaluate the service risk-free.

For customers considering Time of Use plans, review the specific peak and off-peak hour definitions carefully. The rate difference between peak and off-peak periods can create meaningful bill impact depending on your actual consumption pattern.

For Solar Buyback customers, review the specific buyback credit rates for excess solar generation. Solar buyback structures vary and understanding the credit calculation helps set realistic expectations for the value of the buyback.

Rhythm Energy Pros and Cons

Pros:

• 100% renewable energy on all plans by default: Every Rhythm plan includes 100% renewable content, unusual in the Texas market where renewable is typically a premium tier.
• 30-Day Test Drive satisfaction guarantee: New customers can leave within the first 30 days without incurring the standard cancellation fee, one of the strongest customer protections in the Texas REP market.
• Current supplier ETF reimbursement: Rhythm reimburses the customer's current supplier's early termination fee when switching to Rhythm, materially reducing switching friction.
• Transparent pricing with plain-language EFLs: Simple, understandable plan documents rather than the dense regulatory language common at other REPs.
• Weekly Smart Alerts: Ongoing visibility into consumption and cost helps customers avoid surprise bills.
• Solar Buyback purchase: Rhythm will purchase excess solar electricity from customers with home solar systems, giving genuine value to solar generation.
• Multiple plan structures: Simple Fixed Rate, Time of Use, Demand Response, and Solar Buyback options give customers meaningful choice by usage pattern and priorities.
• Business-specific plans: Time of Use, Simple Fixed Rate, and PowerShift demand response plans for commercial customers.
• Sister brand to Energy Texas: Shared operational infrastructure under Rhythm Ops parent entity provides operational stability.
• Modern digital customer experience: Online portal, mobile-friendly account management, and email-first support fit customers who prefer digital-first service.
• Bilingual customer service: English and Spanish support available.
• Refer A Friend program: Bonuses for both referring customer and new customer.

Cons:

• 100% renewable positioning contributes to rates above lowest alternatives: Rhythm's renewable commitment and Smart technology investments contribute to rates that may run above the lowest-rate providers in the Texas market. Customers focused purely on rate over sustainability may find cheaper options elsewhere.
• Time of Use plans require usage pattern analysis: The rate difference between peak and off-peak periods requires understanding your actual consumption pattern to evaluate correctly.
• Rate competitiveness varies by market: Advertised rates in some TDU zones run competitive with market averages, while in others they run at the mid-range or higher end.
• Newer brand identity relative to legacy Texas REPs: While Rhythm Ops has been in the market, the Rhythm brand is a distinct market position rather than a legacy provider. Long-term consistency of the brand experience has less history than the oldest Texas REPs.
• Renewable content is REC-backed:- Rhythm's 100% renewable content is backed by renewable energy certificates rather than direct-line renewable generation, which some customers weigh differently than direct renewable sourcing.
• Business plan variety more limited than commercial-specialist REPs: While Rhythm offers three business plan structures, commercial customers with complex load profiles or multi-site operations may find more sophisticated procurement options at REPs specializing in commercial and industrial customers.

Rhythm Energy Reviews

Independent customer reviews for Rhythm Energy are generally favorable, reflecting the company's customer service focus, transparent pricing approach, and appeal to sustainability-focused customers. Customer feedback frequently emphasizes the practical value of the 30-Day Test Drive guarantee, the effectiveness of Weekly Smart Alerts in avoiding surprise bills, and the friendliness of customer service interactions. The 100% renewable positioning draws particular positive feedback from customers who prioritize sustainability alongside pricing. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Rhythm Energy for Residential and Commercial Customers

Rhythm Energy sells electricity to both residential and business accounts across its TDU service areas, with materially different product offerings for each segment.

For Residential Customers:- If you are a Texas homeowner or renter researching Rhythm Energy for your home, sign-up runs through the Rhythm Energy website, through Power to Choose, or through third-party enrollment marketplaces. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone. Because Rhythm builds its brand around transparency, the EFLs are written in plain language rather than dense regulatory text.

Choosing among Rhythm's plans depends on your household characteristics and priorities. Simple Fixed Rate plans fit customers who want predictable pricing. Time of Use plans fit customers with genuinely time-shifted usage patterns (heavy overnight or weekend usage). Demand Response plans fit customers willing to reduce usage during peak grid events in exchange for rewards. Solar Buyback plans fit customers with home solar systems. The 30-Day Test Drive protects new customers regardless of plan choice, and Rhythm will reimburse your current supplier's early termination fee when you switch.

Electric Decisions does not enroll residential accounts. Residential customers can shop Rhythm Energy directly through the sources above.

For Commercial Customers:- For Texas businesses, Rhythm offers three commercial plan structures: Business Time of Use (time-differentiated pricing), Business Simple Fixed Rate (predictable fixed-rate pricing), and PowerShift (commercial demand response program). Commercial pricing is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Rhythm Energy alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.