SFE Energy Electricity Plans and Rates in Texas

SFE Energy Overview

SFE Energy is a multi-state retail energy supplier providing electricity and natural gas plans to residential and commercial customers across key deregulated energy markets in the United States. The company operates under PUCT REP Certificate Number 10249 through SFE Energy Texas Inc., holds a Power to Choose rating of 1 of 5, and serves customers across 6 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Lubbock Power & Light, Oncor, and TNMP. Beyond Texas, SFE Energy operates across California, Illinois, Maryland, Massachusetts, New Jersey, Ohio, and Pennsylvania, giving the company operational scale that Texas-only REPs cannot match.

SFE's positioning centers on helping homeowners and businesses take control of their energy costs through competitively priced plans that offer stability, predictability, and peace of mind. Rather than competing on the lowest possible headline rate, SFE differentiates on the combination of predictable pricing, dual electricity and natural gas offerings in markets that offer both products, and a distinctive environmental commitment through the Earth Save program.

The Earth Save program is one of SFE's most differentiating features. Since 2013, the company has partnered with American Forests to restore and protect at-risk ecosystems across North America. This partnership has resulted in the planting of more than 450,000 trees across 44 projects in 20 US states and 3 countries. This is a meaningful sustainability commitment that translates the abstract environmental messaging common at other REPs into a specific, quantifiable outcome. Customers who choose SFE contribute to ongoing reforestation work through their retail energy relationship.

The SFE Energy Texas catalog spans 24 plans across contract terms from 5 months to 23 months. 0 plans are 100% renewable (0% of the catalog). The lowest current rate is 11.4¢ per kWh at 1,000 kWh usage. Both short-term and long-term fixed-price plans are available, letting customers match commitment length to their situation.

Customer service is available in English and Spanish through the main line at 1-877-316-6344, with email support at cs@sfeenergy.com. The company operates dedicated online portals for both residential and commercial customers.

SFE Energy is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative.

SFE Energy Electricity Plans

SFE Energy currently offers 24 electricity plans across 6 Texas TDU territories, with contract terms ranging from 5 months to 23 months. 0 plans are 100% renewable (0% of the total catalog). The lowest current rate is 11.4¢ per kWh at 1,000 kWh usage. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The SFE Energy catalog focuses on fixed-price plans providing predictable billing across the contract term.

Short-Term Fixed Price Plans offer rate lock periods for customers who want predictable pricing without an extended multi-year commitment. These plans fit customers testing the provider before committing to a longer term, customers in transitional life situations, or customers who prefer flexibility over long-term rate lock.

Long-Term Fixed Price Plans offer extended rate lock periods for customers wanting maximum price stability. Longer terms provide protection against future market rate movements at the cost of a longer commitment obligation.

Every SFE Energy plan includes participation in the Earth Save program through American Forests partnership, so customers contribute to reforestation efforts across North America without needing to select a specific "green" plan.

For customers who want additional renewable content beyond the Earth Save program, 0 of SFE's plans are 100% renewable through renewable energy certificates. These plans combine 100% renewable retail electricity content with the ongoing reforestation contribution through Earth Save, giving sustainability-focused customers a double impact.

Beyond electricity, SFE Energy also operates as a natural gas provider in select markets that allow both products. Customers in dual-market states can consolidate their retail energy relationship with a single provider for both electricity and natural gas.

For business customers, SFE Energy offers dedicated commercial plans with pricing based on load profile and business location. The multi-state operational infrastructure lets national commercial customers with operations across multiple deregulated markets consolidate their energy procurement under a single provider relationship.

Below, SFE Energy's plans are organized by TDU zone.

SFE Energy is not listed as serving Nueces Electric Cooperative.

About SFE Energy

SFE Energy Texas Inc. operates under PUCT REP Certificate 10249 as part of the broader SFE Energy multi-state retail energy operation. The company serves electricity and natural gas customers across California, Illinois, Maryland, Massachusetts, New Jersey, Ohio, Pennsylvania, and Texas, giving SFE operational scale across multiple deregulated markets. Corporate infrastructure supports both residential and commercial customer segments across all states.

The company's stated mission is to help homeowners and businesses take control of their energy costs with competitively priced plans that offer stability, predictability, and peace of mind. This positioning is deliberately different from the lowest-rate-possible approach of some Texas REPs. SFE prioritizes rate stability and predictable billing over headline-rate optimization, targeting customers who value the peace of mind of knowing their monthly costs.

Environmental commitment is central to the SFE brand. The Earth Save program, launched in partnership with American Forests in 2013, has resulted in the planting of more than 450,000 trees across 44 projects in 20 US states and 3 countries. American Forests is one of the oldest conservation organizations in the United States, with a long track record of ecosystem restoration work. The partnership translates SFE's environmental positioning into specific, verifiable outcomes: real trees planted in specific projects across specific geographies, rather than abstract sustainability messaging.

Beyond the Earth Save program, SFE Energy offers 100% renewable plan options for customers who want their retail electricity content backed by renewable energy certificates alongside the ongoing reforestation contribution. This dual-impact sustainability approach gives environmentally-conscious customers meaningful choice about the specific environmental commitments their retail energy relationship supports.

Customer service is available in English and Spanish through the main line at 1-877-316-6344, with email support at cs@sfeenergy.com and additional phone lines at 1-888-351-2169. The company operates dedicated online portals for both residential and commercial customers, along with sign-up processes designed to be straightforward across the multi-state footprint.

The company operates as a specialty multi-state retail energy provider rather than a subsidiary of a major national utility or a Texas-only REP. This positioning allows SFE to invest in operational infrastructure that supports its specific multi-state customer base without being constrained by the priorities of a much larger parent company or the geographic limitations of Texas-only operations.

Contact SFE Energy

Phone

888-351-2169

Website

sfeenergy.com

Support email

cs@sfeenergy.com

Fax

877-685-6765

PUCT REP certificate

10249

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on SFE Energy's fixed-price plans scale with contract length, running from $175 to $175. Short-term fixed-price plans carry lower cancellation fees, while long-term fixed-price plans carry higher fees reflecting the longer commitment period.

Beyond early termination, SFE's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

Because SFE's product design focuses on fixed-price plans without complex bill-credit structures or promotional pricing tiers, the EFL for an SFE plan is generally straightforward to compare against competing REP offerings. The advertised rate should be close to the effective rate customers pay across usage levels.

For customers considering the 100% renewable plan options, review the specific renewable content backing (typically renewable energy certificates) and how it interacts with the Earth Save reforestation contribution. Every SFE plan includes the Earth Save contribution regardless of whether the plan is 100% renewable, so customers get environmental impact from all plans plus additional renewable content from the specifically renewable plan options.

SFE Energy Pros and Cons

Pros:

• Earth Save reforestation program: Partnership with American Forests since 2013 has planted more than 450,000 trees across 44 projects in 20 US states and 3 countries. Genuine, verifiable environmental commitment.
• Multi-state operational scale: Operations across 8 states (California, Illinois, Maryland, Massachusetts, New Jersey, Ohio, Pennsylvania, and Texas) provide operational infrastructure that Texas-only REPs cannot match.
• Dual electricity and natural gas offering: In markets that offer both products, customers can consolidate their retail energy relationship with a single provider.
• Predictable pricing focus: Fixed-price plans provide stability and peace of mind rather than lowest-rate volatility.
• Both short-term and long-term fixed-price plans: Multiple term lengths let customers match commitment level to their situation.
• 100% renewable plan options: Customers who want renewable content beyond just the Earth Save program can select specifically 100% renewable plans.
• Bilingual customer service: English and Spanish support available.
• Multi-channel customer contact: Phone (multiple lines), email (cs@sfeenergy.com), and online portals.
• Multi-state commercial procurement capability: National commercial customers with operations across multiple deregulated markets can consolidate through SFE.

Cons:

• Rate competitiveness varies by market: Advertised rates in some TDU zones run competitive with market averages, while in others they run at the mid-range or higher end of the Texas REP market. SFE's stability-focused positioning is not designed to compete on lowest possible rate.
• Product mix limited to fixed-price plans: No Free Nights, Free Weekends, variable-rate, or promotional plan structures. Customers seeking these alternatives need to look elsewhere.
• Corporate transparency limited on ownership details: As a smaller multi-state private company, SFE does not publish extensive ownership structure or financial performance data compared to publicly-traded competitors.
• Public review data limited: SFE has less public review volume than the largest Texas REPs, making customer sentiment harder to evaluate through comparison platforms.
• Renewable content is REC-backed: SFE's 100% renewable plan options use renewable energy certificates rather than direct-line renewable generation, which some customers weigh differently than direct sourcing.
• Earth Save contribution not customer-directed: The reforestation projects are chosen by American Forests rather than customers, so customers who want specific project control need to look elsewhere.

SFE Energy Reviews

Independent customer reviews for SFE Energy are limited compared to the largest Texas REPs, reflecting the company's smaller Texas market presence relative to its national scale. Available customer feedback tends to emphasize the practical value of the Earth Save reforestation program (particularly appealing to environmentally-focused customers), the responsiveness of bilingual customer service, and the simplicity of the fixed-price plan structures. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

SFE Energy for Residential and Commercial Customers

SFE Energy sells electricity and natural gas to both residential and commercial accounts across its multi-state service areas, with the same predictable pricing and Earth Save reforestation commitment applying across all customer segments.

For Residential Customers:- If you are a Texas homeowner or renter researching SFE Energy for your home, sign-up runs through the SFE Energy website or through the company's phone support at 1-877-316-6344. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone.

Choosing among SFE's plans depends on your commitment preferences. Short-term fixed-price plans fit customers who want predictable pricing without an extended multi-year commitment. Long-term fixed-price plans provide maximum price stability for customers confident they will stay in the same location. Sustainability-focused customers can select 100% renewable plans for double environmental impact through both renewable content and the ongoing Earth Save reforestation contribution.

Electric Decisions does not enroll residential accounts. Residential customers can shop SFE Energy directly through the SFE website.

For Commercial Customers:- For Texas businesses, SFE Energy offers dedicated commercial contracts alongside the residential catalog, and the multi-state operational footprint lets national commercial customers consolidate procurement across the 8 states where SFE operates. Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for SFE Energy alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.