Tara Energy Electricity Plans and Rates in Texas

Tara Energy Overview

Tara Energy is a Texas retail electric provider that has served residential and commercial customers across the state since 2002, the earliest days of the Texas deregulated retail electricity market. The company operates under PUCT REP Certificate Number 10051 and holds a Power to Choose rating of 4 of 5, serving customers across 6 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Oncor, TNMP, and Lubbock Power & Light. Tara Energy operates as a subsidiary of Just Energy Group, giving it the operational backing of one of the larger multi-national retail energy operations in North America.

Tara Energy has grown to serve hundreds of thousands of residential and commercial customers across major Texas metros including Arlington, Conroe, Dallas, Fort Worth, Garland, Grand Prairie, Houston, Irving, Missouri City, Pasadena, Pearland, Plano, Rosenberg, and Sugar Land. Corporate offices are at P.O. Box 3607, Houston, Texas 77253. The company operates alongside sister brand Amigo Energy under the broader Just Energy corporate family, which also includes Hudson Energy (US commercial), GoodBundle, and HomeWater.

The Tara Energy catalog spans 29 plans across contract terms from 3 months to 36 months. 0 plans are 100% renewable (0% of the catalog). The lowest current rate is 9.6¢ per kWh at 1,000 kWh usage, and the catalog-wide average is 12.5¢. Beyond standard fixed-rate plans, Tara offers several benefit programs including GoodBundle (bundled home services), Refer-A-Friend (bonuses for existing and new customers), and Stat Rewards (loyalty program).

Customer service is available bilingually in English and Spanish. The main customer service phone is 844-466-3808, with a dedicated new accounts line at 1-866-474-1344 for enrollment inquiries. Beyond basic account support, Tara Energy provides Advanced Metering support, multiple Bill Payment Options, Fraud Alert monitoring, and detailed bill understanding resources.

Tara Energy is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative.

Tara Energy Electricity Plans

Tara Energy currently offers 29 electricity plans across 6 Texas TDU territories, with contract terms ranging from 3 months to 36 months. 0 plans are 100% renewable (0% of the total catalog). The lowest current rate is 9.6¢ per kWh at 1,000 kWh usage, and the catalog-wide average is 12.5¢. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The Tara Energy catalog is organized around standard residential and commercial electricity plans plus multiple benefit programs.

Fixed-Rate Residential Plans lock the energy charge for the length of the contract, providing predictable billing across the term. Multiple term lengths are available, letting customers choose the commitment level that fits their situation.

Commercial Plans are structured for Texas business customers with pricing based on load profile and business location.

Renewable Energy Plans provide 100% renewable content for customers who prioritize sustainability alongside pricing.

Beyond standard plans, Tara Energy offers three benefit programs that extend the customer relationship beyond just retail electricity.

GoodBundle provides bundled home services options for customers who want to consolidate multiple household services with a single provider. GoodBundle is a Just Energy corporate family brand available to Tara Energy customers.

Refer-A-Friend provides bonuses for both existing Tara Energy customers who refer new customers and the new customers themselves. Referral programs create a low-cost customer acquisition channel while rewarding existing customer loyalty.

Stat Rewards is Tara's loyalty program, providing rewards for customer engagement and long-term account relationships.

Below, Tara Energy's plans are organized by TDU zone.

Tara Energy is not listed as serving Nueces Electric Cooperative.

About Tara Energy

Tara Energy has served Texas customers since 2002, one of the earliest years of the Texas deregulated retail electricity market. Since the beginning, the company has focused on serving both residential and commercial customers, growing over more than two decades to serve hundreds of thousands of accounts across major Texas metros. Corporate offices are at P.O. Box 3607, Houston, Texas 77253.

In August 2011, Tara Energy became part of the Just Energy Group corporate family through the acquisition of Fulcrum Retail Holdings LLC, the privately-held Texas electricity provider that owned both Tara Energy and Amigo Energy at the time. This acquisition expanded Just Energy's Texas footprint under multiple retail brands, and Tara Energy has operated as a subsidiary of Just Energy Group since then. Sister brands under Just Energy include Amigo Energy (Texas residential), Hudson Energy (US commercial), GoodBundle, and HomeWater. This multi-brand structure lets the Just Energy corporate family serve different customer segments through different brand identities while sharing operational infrastructure across the family.

Tara Energy's operational focus is on residential customer relationships, with dedicated commercial service also available. The company serves customers across major Texas metros including Arlington, Conroe, Dallas, Fort Worth, Garland, Grand Prairie, Houston, Irving, Missouri City, Pasadena, Pearland, Plano, Rosenberg, and Sugar Land, plus additional Texas cities within the CenterPoint, Oncor, AEP, and TNMP service territories.

Customer service operates bilingually in English and Spanish. The main customer service phone is 844-466-3808, with a dedicated new accounts line at 1-866-474-1344 for enrollment inquiries. Tara Energy provides comprehensive support resources including Advanced Metering support (for customers with smart meters), multiple Bill Payment Options, Fraud Alert monitoring (protecting customers against unauthorized enrollment or account fraud), FAQ resources, and detailed bill understanding guides.

The company operates three benefit programs that differentiate Tara from more transactional REPs. GoodBundle provides bundled home services options through the broader Just Energy corporate family. Refer-A-Friend rewards existing customers for bringing in new customers. Stat Rewards provides ongoing loyalty benefits for long-term customer relationships. These programs collectively extend the customer relationship beyond just monthly electricity billing.

Just Energy Group's broader corporate history extends back to Energy Savings Income Fund predecessor entities in the early 2000s. The company has continuously operated across multiple deregulated markets in the US and Canada, giving Tara Energy access to operational infrastructure and market experience that few standalone Texas REPs can match.

Contact Tara Energy

Phone

866-327-0408

Website

taraenergy.com

Support email

customersupport@taraenergy.com

Fax

888-548-7690

PUCT REP certificate

10051

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Tara Energy's fixed-rate plans scale with contract length, running from $175 to $175. Longer contract terms carry higher cancellation fees, reflecting the longer commitment period.

Beyond early termination, Tara's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

For customers considering the GoodBundle program, review the specific bundled home services included and how they are priced relative to the base electricity plan. Bundled services are typically contracted and priced separately from the electricity plan, with their own terms and cancellation provisions.

For customers considering Refer-A-Friend or Stat Rewards, review the specific reward structures and qualifying criteria. Loyalty and referral programs vary in how rewards are calculated and distributed.

Because Tara Energy is a subsidiary of Just Energy Group, customers should be aware that Just Energy predecessor entities have had historical regulatory issues in other markets (Ontario 2003, Alberta 2010, and New York 2008 Attorney General action), though these issues predate the current Just Energy corporate structure and shaped subsequent industry-wide regulatory reforms around door-to-door energy sales practices.

Tara Energy Pros and Cons

Pros:

• 20-plus years of Texas market tenure: Serving Texas customers since 2002, one of the earliest years of Texas deregulation.
• Subsidiary of Just Energy Group: Multi-national retail energy corporate parent provides operational backing and access to broader energy market infrastructure.
• Multi-brand corporate family: Sister brands including Amigo Energy (Texas), Hudson Energy (US commercial), GoodBundle, and HomeWater share operational infrastructure.
• Broad Texas metro coverage: Serves Arlington, Conroe, Dallas, Fort Worth, Garland, Grand Prairie, Houston, Irving, Missouri City, Pasadena, Pearland, Plano, Rosenberg, Sugar Land, and additional Texas cities.
• Three benefit programs: GoodBundle (bundled home services), Refer-A-Friend (referral bonuses), and Stat Rewards (loyalty program) extend the customer relationship beyond just electricity.
• Bilingual customer service: English and Spanish support available.
• Dedicated new accounts line: Separate 1-866-474-1344 line for enrollment inquiries streamlines customer acquisition experience.
• Advanced Metering support: Dedicated resources for customers with smart meters.
• Fraud Alert monitoring: Protection against unauthorized enrollment or account fraud.
• Multiple bill payment options: Multiple channels for customer payment convenience.
• Both residential and commercial service: Dedicated channels for both customer segments.

Cons:

• Rate competitiveness varies by market: Advertised rates in some TDU zones run competitive, while others run at the mid-range or higher end of the Texas REP market.
• Just Energy corporate family historical issues: Just Energy predecessor entities faced historical regulatory issues in Ontario (2003), Alberta (2010), and New York (2008 AG action). While these predate the current corporate structure, they remain in the broader corporate family's public record.
• Multi-brand structure can create identity confusion: With sister brands Amigo Energy and others under Just Energy, customers can be uncertain which brand is actually providing service and what that means operationally.
• Cancellation fees on longer terms: The 36-month ETF at the high end of the $175 to $175 range runs comparable to what other Texas REPs charge for equivalent terms.
• Corporate parent-company relationship: As a subsidiary of a multi-national parent, Tara's customer service infrastructure may feel less personal than smaller Texas-focused REPs.
• Product mix limited relative to full-service REPs: No specialty EV, solar buyback, or promotional plan structures beyond the standard residential and commercial catalog.

Tara Energy Reviews

Independent customer reviews for Tara Energy are mixed, reflecting the company's 20-plus year operating history and multi-brand corporate structure. Customer feedback varies significantly by plan type and TDU zone: customers on standard fixed-rate plans generally report predictable billing experiences, while feedback on specific benefit programs (GoodBundle, Refer-A-Friend, Stat Rewards) is more variable and depends on how the program aligns with individual customer needs. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Tara Energy for Residential and Commercial Customers

Tara Energy sells electricity to both residential and commercial accounts across its TDU service areas, with the same operational infrastructure supporting both customer segments.

For Residential Customers:- If you are a Texas homeowner or renter researching Tara Energy for your home, sign-up runs through the Tara Energy website, through the new accounts line at 1-866-474-1344, or through third-party enrollment marketplaces. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone.

Choosing among Tara's plans depends on your commitment preferences and how you value the benefit programs. Standard Fixed-Rate Residential Plans fit customers who want predictable pricing. Renewable Energy Plans fit sustainability-focused customers. GoodBundle bundled home services fit customers who want to consolidate multiple household services with a single provider. Refer-A-Friend rewards existing customers who bring in new customers. Stat Rewards provides ongoing loyalty benefits for long-term account relationships.

Electric Decisions does not enroll residential accounts. Residential customers can shop Tara Energy directly through the sources above.

For Commercial Customers:- For Texas businesses, Tara Energy offers dedicated commercial service alongside residential. Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Tara Energy alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.