Texans Choice Power Electricity Plans and Rates in Texas

Texans Choice Power Overview

Texans Choice Power is a Texas retail electric provider positioning itself around hometown service, honest rates, and no hidden fees. The company operates under PUCT REP Certificate Number 10283 and holds a Power to Choose rating of not rated, serving customers across 0 of Texas's deregulated TDU territories: . The company's brand voice captures the positioning through the tagline "Strong. Steady. Switched." and the promise that Texans Choice Power delivers "affordable electricity plans in Texas with honest rates and hometown service."

Texans Choice Power's core value proposition centers on transparency and simplicity. The company promises no hidden fees, transparent pricing without enrollment fees or surprise charges on the monthly bill, quick and easy signup with same-day service activation available, green energy options that support Texas wind and solar farms, and customer service positioned as neighbors rather than distant corporate call centers. This "hometown service" positioning differentiates Texans Choice from the large corporate REPs that dominate the Texas market.

The company's flagship product is the Simple Choice plan, a 12-month fixed-rate plan that comes with a $100 Rebate offer. This straightforward product design reflects Texans Choice's stated commitment to simple, understandable pricing without the complex bill-credit structures and promotional tiers common at other Texas REPs. The Simple Choice plan provides security in the electricity supply rate through a fixed rate over the 12-month term, with the rebate structure providing additional value for qualifying customers.

The Texans Choice Power catalog spans 0 plans across contract terms from — to —. 0 plans are 100% renewable (0% of the catalog), sourced from Texas wind and solar generation. The lowest current rate is — per kWh at 1,000 kWh usage. Beyond the flagship Simple Choice offering, additional plans are available with varying term lengths and structures.

Customer service is available at (833) 488-6328 with email support at customercare@texanschoicepower.com. Business hours run Monday through Friday 8 AM to 7 PM Central Time (except holidays), plus Saturday 9 AM to 12 PM Central Time. This weekday-plus-Saturday availability provides broader access than pure weekday-only Texas REPs while maintaining the operational focus of a specialty retailer.

Texans Choice Power is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to TNMP, Nueces Electric Cooperative, Oncor, CenterPoint, AEP Texas Central, AEP Texas North, and Lubbock Power & Light.

Texans Choice Power Electricity Plans

Texans Choice Power currently offers 0 electricity plans across 0 Texas TDU territories, with contract terms ranging from — to —. 0 plans are 100% renewable (0% of the total catalog). The lowest current rate is — per kWh at 1,000 kWh usage. Rates update with market conditions and were last refreshed on September 16, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The Texans Choice Power catalog is organized around straightforward fixed-rate plans, with the Simple Choice plan as the flagship offering.

Simple Choice is the flagship 12-month fixed-rate plan and comes with a $100 Rebate offer for qualifying customers. The plan provides security in electricity supply rate through fixed pricing over the 12-month term, letting customers know exactly what their per-kWh rate will be regardless of market movements. The $100 Rebate offer is subject to terms and conditions that vary by market, so customers should verify the specific rebate qualifying criteria for their TDU zone.

Fixed-Rate Plans in additional term lengths lock the energy charge for the length of the contract, providing predictable billing across the term.

Green Energy Plans provide 100% renewable content sourced specifically from Texas wind and solar farms. This local Texas renewable positioning is different from generic REC-backed renewable plans, connecting customer renewable spending to specific Texas-based generation.

For business customers, Texans Choice Power operates a dedicated business channel with pricing based on load profile and business location.

Below, Texans Choice Power's plans are organized by TDU zone.

Texans Choice Power has no residential plans listed on Power to Choose as of September 16, 2026.

Texans Choice Power is not listed as serving TNMP, Nueces Electric Cooperative, Oncor, CenterPoint, AEP Texas Central, AEP Texas North, and Lubbock Power & Light.

About Texans Choice Power

Texans Choice Power operates as a Texas retail electric provider under PUCT license 10283. The company positions itself around hometown service, honest rates, and hometown-neighbor accessibility, differentiating from the large corporate REPs that dominate the Texas market. The brand tagline "Strong. Steady. Switched." captures the positioning: strong reliability through fixed-rate plan structures, steady billing through transparent pricing, and easy switching through the streamlined enrollment process.

The company's stated commitments to customers include four core promises. No hidden fees, meaning transparent pricing without enrollment fees or surprise charges on the bill. Quick and easy signup, with the enrollment process designed to be completed in minutes and same-day service activation available for most markets. Green energy options that support Texas wind and solar farms, tying customer renewable spending to specific Texas-based generation. And Trusted by Texans, positioning the company through its Texas customer base of thousands of Texas families and businesses.

The "hometown service" positioning is central to the Texans Choice brand identity. Rather than trying to compete on the lowest possible rate or the widest possible plan variety, the company positions itself as an alternative to corporate REPs where customer service can feel distant and impersonal. Customer service agents are positioned as neighbors committed to powering Texas with integrity, providing the kind of accessible support that customers might expect from a local business rather than a national corporation.

The flagship Simple Choice plan reflects the simple-and-transparent product philosophy. A 12-month fixed rate provides security in electricity supply rate over a defined term. The $100 Rebate offer provides additional value for qualifying customers, with terms and conditions varying by market. This product design deliberately avoids the complex bill-credit structures and usage-tier gimmicks that create effective-rate confusion at competing REPs.

Customer service is available at (833) 488-6328 with email support at customercare@texanschoicepower.com. Business hours run Monday through Friday 8 AM to 7 PM Central Time (except holidays), plus Saturday 9 AM to 12 PM Central Time. This weekday-plus-Saturday availability provides broader access than pure weekday-only REPs, useful for customers who need weekend account support.

The company's green energy positioning is specifically tied to Texas wind and solar farms, differentiating from generic REC-backed renewable plans. Customers choosing green energy plans through Texans Choice support Texas-based renewable generation rather than renewable energy certificates that may be sourced from generation anywhere in the country. For sustainability-focused Texas customers who value local renewable sourcing, this Texas-specific positioning is a meaningful differentiator.

Contact Texans Choice Power

Phone

833-488-6328

Website

texanschoicepower.com

Support email

support@texanschoicepower.com

PUCT REP certificate

10283

Power to Choose rating

Not rated

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Texans Choice Power's fixed-rate plans scale with contract length, running from none. The 12-month Simple Choice plan carries a standard fixed-rate cancellation fee. Longer contract terms carry higher cancellation fees, reflecting the longer commitment period.

Beyond early termination, Texans Choice's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

For customers considering the Simple Choice plan with the $100 Rebate offer, review the specific rebate qualifying criteria carefully. The rebate offer terms and conditions vary by market, and customers should verify the specific requirements to receive the rebate. Common rebate structures require specific usage thresholds, plan duration completion, or timely account payments.

Because Texans Choice avoids complex bill-credit structures and promotional pricing tiers common at some larger REPs, the EFL for a Texans Choice plan is generally straightforward to compare against competing REP offerings. The advertised rate should be close to the effective rate customers pay across usage levels, without the significant variance that bill-credit-tier plans can create.

For customers considering Green Energy plans, review the specific renewable content structure and how it ties to Texas wind and solar generation. Texans Choice's Texas-specific renewable positioning is different from generic REC-backed plans, and the specific plan documentation clarifies how the renewable content is sourced and verified.

Texans Choice Power Pros and Cons

Pros:

• Transparent pricing with no hidden fees: Company commitment to no enrollment fees or surprise charges provides clarity for customers evaluating monthly bills.
• Hometown service positioning: Alternative to corporate REPs, with customer service agents positioned as accessible neighbors rather than distant call center representatives.
• Same-day service activation: Available for most markets, providing faster enrollment than many Texas REPs.
• Simple Choice flagship plan with $100 Rebate: Straightforward 12-month fixed-rate plan with additional rebate value for qualifying customers.
• Texas-specific green energy options: Renewable plans tied to Texas wind and solar farms rather than generic REC-backed renewable content.
• Weekday plus Saturday customer service: Monday through Friday 8 AM to 7 PM Central plus Saturday 9 AM to 12 PM Central provides broader access than weekday-only REPs.
• Straightforward product mix: Avoids complex bill-credit structures and promotional tiers that create effective-rate confusion.
• Multiple customer contact channels: Phone (833) 488-6328 and email customercare@texanschoicepower.com.
• Both residential and business channels: Dedicated commercial service alongside residential.
• Trusted by Texans positioning: Established Texas customer base of thousands of families and businesses.

Cons:

• Narrower plan catalog than largest REPs: With 0 plans, the catalog is more focused than large providers, which some customers see as an advantage (simpler comparison) and others as a limitation (fewer choices).
• Rebate offer terms and conditions vary: The $100 Rebate on Simple Choice has terms and conditions that vary by market and require customer attention to qualify.
• No specialty plan structures: No EV, solar buyback, or bundled home services beyond the core electricity offering.
• Corporate transparency limited on ownership details: As a smaller specialty REP, Texans Choice does not publish extensive ownership structure or financial performance data compared to publicly-traded competitors.
• Public review data limited: Texans Choice has less public review volume than the largest Texas REPs, making customer sentiment harder to evaluate through comparison platforms.
• Rate competitiveness varies by market: Advertised rates in some TDU zones run competitive with market averages, while in others they may run at the mid-range of the Texas REP market.
• Sunday customer service unavailable: No Sunday support hours.

Texans Choice Power Reviews

Independent customer reviews for Texans Choice Power are limited compared to the largest Texas REPs, reflecting the company's smaller market presence. Available customer feedback tends to emphasize the practical value of the transparent pricing commitment, the accessibility of the hometown-service customer support, and the appeal of the Simple Choice plan's straightforward structure. The Saturday availability of customer service is appreciated by customers who need weekend account support. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Texans Choice Power for Residential and Commercial Customers

Texans Choice Power sells electricity to both residential and business accounts across its TDU service areas.

For Residential Customers:- If you are a Texas homeowner or renter researching Texans Choice Power for your home, sign-up runs through the Texans Choice Power website or through the customer service phone at (833) 488-6328. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, cancellation fee, and any rebate qualifying criteria for your specific TDU zone.

Choosing among Texans Choice's plans depends on your commitment preferences. The flagship Simple Choice plan (12-month fixed-rate with $100 Rebate offer) fits customers who want predictable pricing over a full year with additional rebate value. Additional fixed-rate plans in varying term lengths are available for customers preferring different commitment periods. Green Energy plans fit sustainability-focused customers who value the Texas-specific renewable sourcing from Texas wind and solar farms.

Electric Decisions does not enroll residential accounts. Residential customers can shop Texans Choice Power directly through the Texans Choice website.

For Commercial Customers:- For Texas businesses, Texans Choice Power offers a dedicated commercial channel with pricing based on load profile and business location. Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Texans Choice Power alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.