Think Energy Electricity Plans and Rates in Texas

Think Energy Overview

Think Energy is a Houston-based Texas retail electric provider offering 100% renewable energy plans across multiple deregulated markets. The company operates under PUCT REP Certificate Number 10315 through the legal entity EE REP 2, LLC dba Think Energy, and holds a Power to Choose rating of 2 of 5. Think Energy serves customers across 6 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Lubbock Power & Light, Oncor, and TNMP. Corporate offices are at 1900 Post Oak Blvd, Suite 1900, Houston, Texas 77056.

Think Energy has a long history in the Texas market. The brand was originally established in 2011 as part of Engie, one of the larger global energy operations. The brand was subsequently sold and re-registered in 2021, and is now operated by Energywell LLC. Beyond Texas, Think Energy also operates in 13 other deregulated markets across the country, giving the company multi-state operational infrastructure that few Texas-only REPs can match.

The company's product philosophy centers on 100% renewable energy content. Every Think Energy plan includes 100% renewable content backed by renewable energy certificates, so sustainability is the default rather than a premium tier customers have to specifically choose. This all-renewable positioning fits customers who prioritize sustainability alongside pricing without wanting to navigate the plan proliferation common at larger Texas REPs.

The Think Energy catalog spans 24 plans across contract terms from 12 months to 24 months. All plans are 100% renewable. The lowest current rate is 12.0¢ per kWh at 1,000 kWh usage. The catalog focuses on straightforward fixed-rate plan structures, including Think Clean (standard fixed rate), Think Clean with Smart Thermostat (fixed rate with required smart thermostat), and autopay-required variants for longer contract terms.

Think Energy operates through a multi-level marketing agent network called Think+, alongside direct enrollment through the Think Energy website. Customer service is available at 888-923-3633 with hours Monday through Friday 7 AM to 7 PM. This dual-channel approach (direct enrollment plus MLM agent network) is distinct from the direct-only enrollment model of most Texas REPs.

Think Energy is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative.

Think Energy Electricity Plans

Think Energy currently offers 24 electricity plans across 6 Texas TDU territories, with contract terms ranging from 12 months to 24 months. All plans include 100% renewable energy content by default. The lowest current rate is 12.0¢ per kWh at 1,000 kWh usage. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The Think Energy catalog focuses exclusively on 100% renewable fixed-rate plans, with variations in the specific plan structures.

Think Clean is the basic fixed-rate 100% renewable electricity plan. Standard fixed-rate offering with a $4.95 per month base charge. Longer contract terms typically require autopay and e-billing enrollment as conditions of the plan.

Think Clean with Smart Thermostat is the fixed-rate 100% renewable plan that requires a smart thermostat installation. This plan structure fits customers who already have or are planning to install a compatible smart thermostat for household energy management.

Both plan structures include the same 100% renewable content backed by renewable energy certificates, differing primarily in whether smart thermostat integration and autopay requirements apply.

For business customers, Think Energy offers dedicated commercial plans with pricing based on load profile and business location. The multi-state operational infrastructure supports national commercial customers with operations across multiple deregulated markets.

Because Think Energy operates through both direct enrollment and a multi-level marketing (MLM) agent network called Think+, plan pricing typically incorporates commission structures needed to support the agent network. This means Think Energy's rates tend to sit in the middle-of-the-road range rather than at the very lowest end of the Texas REP market, reflecting the MLM commission structure rather than pure commodity procurement cost.

Below, Think Energy's plans are organized by TDU zone.

Think Energy is not listed as serving Nueces Electric Cooperative.

About Think Energy

Think Energy has a long history in the Texas retail electricity market. The brand was originally established in 2011 as part of Engie, one of the larger global energy operations spanning multiple continents. In 2021, the brand was sold and re-registered under new ownership, and Energywell LLC acquired the operation in 2022. Today, Think Energy operates as EE REP 2, LLC dba Think Energy under Energywell corporate structure, with continued Texas market presence and expanded operations in 13 additional deregulated markets across the country.

Corporate offices are at 1900 Post Oak Blvd, Suite 1900, Houston, Texas 77056. The Post Oak Boulevard location places Think Energy in the Uptown Houston business district, consistent with the operational focus on Texas retail electricity alongside multi-state operations.

The company's product philosophy centers on 100% renewable energy across the entire catalog. Where most Texas REPs offer 100% renewable content only on dedicated green plans at premium pricing, Think Energy includes 100% renewable content on every plan by default. All renewable content is backed by renewable energy certificates. This all-renewable positioning fits customers who want their electricity backed by renewable sourcing without needing to specifically select a green plan tier.

Think Energy's product mix is deliberately focused on fixed-rate structures. The Think Clean line covers standard fixed-rate 100% renewable electricity, with the Smart Thermostat variant adding smart home integration for customers who value that additional capability. This focused catalog is easier to compare than the plan proliferation common at larger Texas REPs, where dozens of plan variations across multiple promotional structures can create shopping complexity.

The distinguishing operational feature is Think Energy's dual-channel enrollment model. Alongside direct enrollment through the Think Energy website, the company operates through a multi-level marketing agent network called Think+ Network, LLC. Think+ agents work as independent consultants who bring customers to Think Energy, earning commissions on customer accounts. This MLM structure is unusual among Texas REPs, and it shapes the company's rate positioning: pricing incorporates commission structures needed to support the agent network, which contributes to rates that tend to sit in the middle-of-the-road range rather than at the very lowest end.

Customer service is available at 888-923-3633 with hours Monday through Friday 7 AM to 7 PM. Beyond standard customer service, Think Energy operates an online bill pay system and account management portal for customers who prefer digital-first service.

Contact Think Energy

Phone

833-669-3080

Website

thinkenergy.com

Support email

care@thinkenergy.com

Fax

866-258-7061

PUCT REP certificate

10315

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on Think Energy's fixed-rate plans scale with contract length, running from $200 to $200. Longer contract terms carry higher cancellation fees, reflecting the longer commitment period.

Beyond early termination, Think Energy's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

The Think Clean plan carries a $4.95 per month base charge that applies regardless of usage. Base charges are common in the Texas REP market but the specific amount varies by provider, so customers should factor this into their effective monthly cost calculation alongside the per-kWh rate.

For customers considering Think Clean with Smart Thermostat, review whether the smart thermostat is provided by the plan or must be customer-purchased separately. Smart thermostat requirements can add upfront hardware cost if the customer does not already have a compatible device.

For longer contract terms, verify the specific autopay and e-billing requirements. Think Energy typically requires autopay enrollment and e-billing for longer-term plans as conditions of the plan.

Think Energy Pros and Cons

Pros:

• 100% renewable energy on all plans by default: Every Think Energy plan includes 100% renewable content, unusual in the Texas market where renewable is typically a premium tier.
• Long Texas market history: Brand originally established in 2011 (as part of Engie), with continued Texas presence through multiple ownership transitions.
• Multi-state operational scale: Operations across 14 total deregulated markets provide operational infrastructure that Texas-only REPs cannot match.
• Straightforward product mix: Focus on fixed-rate plans in two core structures (Think Clean, Think Clean with Smart Thermostat) is easier to compare than large REP catalogs.
• Dual enrollment channels: Direct website enrollment plus Think+ agent network provides multiple paths for customers.
• Extended customer service hours: Monday through Friday 7 AM to 7 PM Central provides broader access than 9-to-5 REPs.
• Smart home integration option: Think Clean with Smart Thermostat plan integrates smart home technology with the retail electricity plan.
• Online bill pay and account management: Modern digital customer tools alongside phone-based service.

Cons:

• MLM commission structure impacts rates: The Think+ multi-level marketing agent network requires commission structures that contribute to rates in the middle-of-the-road range rather than at the very lowest end of the Texas REP market.
• Renewable content is REC-backed: Think Energy's 100% renewable content is backed by renewable energy certificates rather than direct-line renewable generation, which some customers weigh differently than direct sourcing.
• $4.95 monthly base charge: Standard base charge adds to effective monthly cost regardless of usage.
• Autopay and e-billing requirements on longer plans: Longer contract terms require autopay and e-billing enrollment as conditions of the plan.
• Smart Thermostat plans require compatible hardware: Customers without existing smart thermostats need to acquire compatible devices to enroll in the Smart Thermostat plan variant.
• Multiple ownership transitions: The brand has been through multiple ownership changes (Engie, sold in 2021, Energywell 2022), which some customers weigh differently than continuously-owned providers.
• Weekend customer service unavailable: Support hours are weekdays only.
• Corporate transparency limited on ownership details: As a subsidiary of a private company (Energywell), Think Energy does not publish extensive ownership or financial performance data compared to publicly-traded competitors.

Think Energy Reviews

Independent customer reviews for Think Energy are mixed, reflecting the company's multiple ownership transitions and the dual direct/MLM enrollment model. Customer feedback varies significantly by enrollment channel: customers who signed up directly through the website generally report more predictable expectations, while customers enrolled through Think+ agent network sometimes report confusion about specific plan features. The 100% renewable positioning draws favorable feedback from sustainability-focused customers. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

Think Energy for Residential and Commercial Customers

Think Energy sells electricity to both residential and commercial customers across its multi-state service areas, with the same 100% renewable positioning applying across both segments.

For Residential Customers:- If you are a Texas homeowner or renter researching Think Energy for your home, sign-up runs through the Think Energy website, through Power to Choose, through a Think+ agent, or through third-party enrollment marketplaces. Every published plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone.

Choosing among Think Energy's plans is relatively straightforward because all plans include 100% renewable content by default. The Think Clean standard plan fits most customers, while Think Clean with Smart Thermostat fits customers who already have or plan to install a compatible smart thermostat. Verify the specific base charge, autopay and e-billing requirements, and cancellation fee for your contract term before enrolling.

Electric Decisions does not enroll residential accounts. Residential customers can shop Think Energy directly through the sources above.

For Commercial Customers:- For Texas businesses, Think Energy offers dedicated commercial contracts alongside the residential catalog. The multi-state operational infrastructure lets national commercial customers consolidate procurement across multiple deregulated markets. Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

Electric Decisions runs an apples-to-apples RFP process for Think Energy alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.