True Power Electricity Plans and Rates in Texas

True Power Overview

True Power is a Houston-based Texas retail electric provider positioning itself around straightforward rates, reliable service, and Texas-focused operations. The company operates under PUCT REP Certificate Number 10287 and holds a Power to Choose rating of 1 of 5, serving customers across 6 of Texas's deregulated TDU territories: AEP Texas Central, AEP Texas North, CenterPoint, Lubbock Power & Light, Oncor, and TNMP. Corporate headquarters are at 2900 Wilcrest Drive, Suite 450, Houston, Texas 77042. True Power's brand voice captures the positioning through the tagline "Energy that's True to Texas" and the promise of being "A Better Choice for Electricity in Texas."

True Power's core value proposition centers on four commitments that differentiate the brand. First, Texas Based, Texas Proud, meaning True Power is a Texas company powering Texas homes and businesses rather than a subsidiary of a distant national corporation. Second, Straightforward Rates with simple, honest pricing and no confusing fees. Third, Easy Signup with simple explanations, the way it should be. Fourth, a commitment to sustainable energy solutions supporting a brighter energy future for Texas.

The True Power catalog spans 24 plans across contract terms from 10 months to 36 months. The lowest current rate is 10.9¢ per kWh at 1,000 kWh usage. The catalog focuses on straightforward fixed-rate plans without the promotional structures and bill-credit gimmicks that create effective-rate variance at other REPs.

True Power operates dedicated channels for both residential and commercial customers, plus a Channel Partner program that works with brokers to refer commercial energy customers and earn commissions. The Channel Partner program reflects True Power's commitment to working through the broker channel for commercial customer acquisition, providing brokers with a reliable retail electricity partner and their clients with competitive energy solutions.

Customer service is available bilingually in English and Spanish through the main line at 1-888-642-8783, with email support at CustomerCare@truepower.com. Enrollment for residential electricity service is handled primarily by phone, letting customers speak with a live agent who can explain plan options and complete the enrollment in a single interaction.

True Power is not available to businesses or residents in Austin (served by Austin Energy) or San Antonio (served by CPS Energy), since both cities operate under municipal utilities that fall outside the deregulated retail market. Coverage also does not extend to Nueces Electric Cooperative.

True Power Electricity Plans

True Power currently offers 24 electricity plans across 6 Texas TDU territories, with contract terms ranging from 10 months to 36 months. The lowest current rate is 10.9¢ per kWh at 1,000 kWh usage. Rates update with market conditions and were last refreshed on September 15, 2026, so pricing below is indicative and should be confirmed on the Electricity Facts Label (EFL) at the time of enrollment.

The True Power catalog focuses on straightforward fixed-rate plans without the complex promotional structures common at larger REPs.

Fixed-Rate Residential Plans lock the energy charge for the length of the contract, providing predictable billing across the term. Multiple term lengths are available, letting customers choose the commitment level that fits their situation. True Power's positioning around straightforward rates means the advertised rate is a close approximation of the effective rate customers actually pay.

True Value 36 is one of True Power's specific 36-month fixed-rate plans, providing extended rate stability for customers wanting maximum predictability over a three-year term.

Business Electricity Plans are structured for Texas commercial customers with pricing based on load profile and business location. True Power operates a dedicated commercial channel with a dedicated Commercial Account Representative reachable at 1-888-642-8783 for personalized support.

Sustainable Energy Solutions reflect True Power's commitment to supporting a brighter energy future for Texas. Renewable options may be available in some plan tiers, with specific availability varying by TDU zone and current market conditions.

Because True Power positions itself around straightforward pricing with no confusing fees, the plan structure avoids Free Nights, Free Weekends, and aggressive bill-credit structures that create effective-rate variance. The plans customers see at enrollment are the plans they get, with pricing that reflects the advertised rate.

Below, True Power's plans are organized by TDU zone.

True Power is not listed as serving Nueces Electric Cooperative.

About True Power

True Power operates as a Texas-based retail electric provider under PUCT license 10287. Corporate offices are at 2900 Wilcrest Drive, Suite 450, Houston, Texas 77042. The company positions itself around being "A Better Choice for Electricity in Texas," reflecting the founding philosophy that Texas customers deserve a retail electricity provider that is truly Texas-focused rather than a subsidiary of a distant national corporation.

The company's brand identity captures the Texas positioning through multiple touchpoints. "Energy that's True to Texas" is the primary brand tagline. "Texas Based, Texas Proud" appears throughout True Power's messaging as the differentiator from national corporate REPs. The commitment to providing exceptional service to Texas homes and businesses shapes both product design (straightforward fixed-rate plans, no confusing fees) and customer service approach (friendly, helpful support from well-trained agents).

True Power operates through three primary customer segments. Residential customers get straightforward fixed-rate electricity plans through the main enrollment process. Commercial customers get dedicated Commercial Account Representatives providing personalized support and competitive rates through the business channel. Channel Partners (energy brokers) work with True Power to refer commercial energy customers and earn commissions, providing their clients with competitive energy solutions through True Power's platform.

The Channel Partner program is particularly meaningful for True Power's operational model. Energy brokers often prefer to work through a small number of reliable retail electricity partners rather than juggling relationships with many providers, and True Power's Channel Partner program provides brokers with a reliable partner focused on providing straightforward pricing and responsive service. For commercial customers whose brokers work with True Power, this channel relationship translates into competitive rates and account support that reflects the ongoing broker-provider relationship.

The company's commitment to sustainability shapes both operational practices and product positioning. True Power supports a lifestyle promoting sustainability and conservation through everyday activities, reflecting the broader industry shift toward cleaner energy alongside traditional grid supply.

Customer service is available bilingually in English and Spanish through the main line at 1-888-642-8783, with email support at CustomerCare@truepower.com. True Power operates an online customer account portal that lets customers track usage, pay bills, and perform account maintenance without needing to call for routine tasks. Enrollment for residential electricity service is handled primarily by phone, letting customers speak with a live agent who can explain plan options and complete the enrollment in a single interaction.

Contact True Power

Phone

888-642-8783

Website

truepower.com

Support email

support@truepower.com

Fax

888-548-7690

PUCT REP certificate

10287

Power to Choose rating

File a complaint

puc.texas.gov

Cancellation Fees and Non-Recurring Charges

Cancellation fees on True Power's fixed-rate plans scale with contract length, running from $300 to $300. Longer contract terms carry higher cancellation fees, reflecting the longer commitment period. The True Value 36 plan (36-month fixed-rate) carries the highest cancellation fee in the standard True Power catalog.

Beyond early termination, True Power's terms of service also cover non-recurring charges that apply in specific situations: late payment charges, returned payment or insufficient funds fees, disconnection notice fees, disconnection-plus-reconnection fees, and any non-AutoPay billing fees. These are not published on Power to Choose and are only disclosed in the provider's terms of service and EFL documents.

Because True Power positions itself around straightforward pricing with no confusing fees, the EFL for a True Power plan is generally straightforward to compare against competing REP offerings. The advertised rate should be close to the effective rate customers pay across usage levels, without the significant variance that bill-credit-tier plans can create.

True Power also publishes Historical Rates information for transparency, letting customers see how the company's rates have moved over previous months. This transparency is uncommon in the Texas REP market and helps customers evaluate the consistency of True Power's rate positioning over time.

For customers considering the True Value 36 plan specifically, the 36-month term provides three years of rate lock stability against future market movements. Cancellation fees on this term run at the high end of the $300 to $300 range, so customers should be confident they will stay in the same location for the full three-year period before enrolling in this longer term.

True Power Pros and Cons

Pros:

• Texas-based, Texas-focused operation: Not a subsidiary of a national holding company; operational focus is Texas-specific.
• Straightforward pricing: Simple, honest rates with no confusing fees or complex bill-credit structures.
• Easy phone-based enrollment: Live agents walk customers through plan options and complete enrollment in a single interaction.
• Bilingual customer service: English and Spanish support available.
• Dedicated Commercial Account Representatives: Personalized commercial support with dedicated business channel.
• Channel Partner program for energy brokers: Reliable retail electricity partner for brokers referring commercial customers.
• Sustainability commitment: Support for sustainable energy solutions and conservation-focused lifestyle.
• Historical Rates transparency: Public rate history publication is uncommon transparency practice among Texas REPs.
• True Value 36 long-term option: 36-month fixed-rate plan provides extended rate stability for customers wanting maximum predictability.
• Simple online account management: Track usage, pay bills, and perform account maintenance through the customer portal.
• Friendly, helpful customer service: Company commitment to well-trained agents providing exceptional service.

Cons:

• Smaller Texas market presence than largest REPs: True Power has less brand recognition and marketing presence than the largest Texas retail providers.
• Phone-based enrollment required: Residential enrollment is handled primarily by phone rather than direct online enrollment, which some customers may find less convenient.
• Product mix limited relative to full-service REPs: No specialty EV, solar buyback, or bundled home services beyond core fixed-rate offerings.
• Rate competitiveness varies by market: Advertised rates in some TDU zones run competitive, while in others they may run at the mid-range of the Texas REP market.
• Corporate transparency limited on ownership details: As a smaller privately-held REP, True Power does not publish extensive ownership or financial performance data compared to publicly-traded competitors.
• Public review data limited: True Power has less public review volume than the largest Texas REPs, making customer sentiment harder to evaluate through comparison platforms.
• Cancellation fees on long-term plans: The True Value 36 cancellation fee runs at the high end of the $300 to $300 range.

True Power Reviews

Independent customer reviews for True Power are limited compared to the largest Texas REPs, reflecting the company's smaller market presence. Available customer feedback tends to emphasize the responsiveness of the phone-based customer service, the accessibility of live agents during enrollment, and the appeal of the straightforward pricing without confusing bill-credit structures. Customer feedback on the True Value 36 long-term plan is particularly positive from customers who value maximum rate stability. For general customer sentiment, the provider's Google reviews and the official Public Utility Commission of Texas complaint scorecard at puct.texas.gov are the most reliable public references.

True Power for Residential and Commercial Customers

True Power serves both residential and commercial customers across its TDU service areas, with dedicated channels for each segment plus a Channel Partner program for energy brokers.

For Residential Customers:- If you are a Texas homeowner or renter researching True Power for your home, enrollment runs through the True Power phone line at 1-888-642-8783. A customer service agent will walk you through plan options and complete the enrollment. Every plan carries an Electricity Facts Label showing the exact rate, delivery charges, term length, and cancellation fee for your specific TDU zone.

Choosing among True Power's plans depends on your commitment preferences. Shorter-term fixed-rate plans provide flexibility, while the True Value 36 plan locks the rate for three years for maximum predictability. Because True Power avoids complex bill-credit structures, the plan comparison focuses on the straightforward per-kWh rate for your specific TDU zone.

Electric Decisions does not enroll residential accounts. Residential customers can enroll with True Power directly through the customer service phone.

For Commercial Customers:- For Texas businesses, True Power offers dedicated Commercial Account Representatives providing personalized support and competitive rates. Commercial customers can enroll online or speak with a dedicated Commercial Account Representative at 1-888-642-8783.

Commercial pricing is not published on Power to Choose and is quoted based on load profile, contract term, TDU zone, and where the ERCOT forward curve is trading at the moment of contract lock. Commercial contracts also carry negotiable terms that materially affect total cost: bandwidth (swing tolerance), early termination fee methodology, add and delete meter language, holdover rate, and pass-through TDSP delivery treatment.

For Energy Brokers:- True Power's Channel Partner program provides brokers with a reliable retail electricity partner. Brokers refer commercial energy customers and earn commissions while providing their clients with competitive energy solutions through True Power's platform.

Electric Decisions runs an apples-to-apples RFP process for True Power alongside every other qualified Texas REP. Bids come in against identical specifications, are benchmarked against the live ERCOT forward curve, and every contract is red-lined in plain English before you sign.

Explore our full Texas retail electric provider, the energy procurement process we use to run bid competitions, and the commercial electricity in Texas overview for ERCOT market basics and how commercial contracts differ from residential ones.